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You keep being told to do more marketing. More complex, more specialised and more expensive marketing. Chasing the latest bright shiny object is exhausting. Following charismatic business and marketing "gurus" keeps leading to disappointment. The overwhelm for entrepreneurs, marketers and business leaders is real. There is a better way. The Lean Marketing movement has been quietly gathering momentum. Small, medium and large businesses are getting bigger and better results by actually doing less marketing. Implementing Lean Marketing in your business will help you punch above your weight. In this book, you'll discover: The exact tools and tactics you need to build a devastatingly effective marketing system; How to simplify, systemise and scale your marketing; How to develop your own marketing capabilities so that your team of mere mortals can achieve big marketing results; How to create marketing so valuable to your audience that they'd actually be willing to pay you for it; How the Lean movement transformed Japanese manufacturing from the worst in the world to the best in the world and how it's now transforming marketing; How to massively remove waste and increase the efficiency of your branding efforts; How to achieve product/market fit so that your marketing will cut through the noise; How "program" your market to bend to your will; How to do marketing that you'll be proud of and that will actually build your brand without hype, scams and pressure; How to make your marketing part of your value proposition rather than an afterthought that's boring, difficult and ineffective; How to win with systematic and structured marketing rather than failing with random acts of marketing Lean Marketing is a follow-up to the international bestselling phenomenon The 1-Page Marketing Plan. The 1-Page Marketing Plan gave you a simple, clear and structured framework to create a marketing plan and strategy. This book is packed with tools and tactics that enable you to put your marketing plan into action. Stop trying to outshout the other guy. Stop the ineffective random acts of marketing. Stop wasting time with theoretical claptrap that has you trapped in endless meetings. Get immediate traction by implementing Lean Marketing in your business.
My friend RJ is always good for an epiphany or two every time we talk. Yesterday he introduced me to Edith Eva Eger, author of The Choice. She says: I am Dr. Edith Eva Eger. Since my childhood days…
You are the author – what story are you telling? Source: Narratives and Resilience
The new, new happens almost hourly these days. This innovation expert gives you the process to always bet on the right horses.
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I just got back from an art expo in Mexico City. Rather than bore you with a review of the art shows, galleries, and restaurants we went to, I’m going to talk about my butt.
Congresswoman-elect Alexandria Ocasio-Cortez fires back after outgoing Democratic Senator Claire McCaskill of Missouri referred to her as a 'shiny object.'
Yesterday, my friend Scott and I talked about a lot of things. One of them was our mutual hatred for clowns. Today, I found these on the Bizarro blog…
“Nearly two thousand years ago, Stoic philosophers were also trying to find peace. Marcus Aurelius, the Roman emperor, made it a point to spend time alone with his journal every morning befor…
Editor’s note: This is a guest post by Cynthia Morris. There I was, working on final edits for my podcast writing. And then, it zoomed in — an idea for another project! Something I would love to do! Next thing you know, I was jotting down ideas, playing with timelines, doing research…for something that would take place a
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Megan Fox and Cardi B's nail artists share their favorite festive polishes.
Source: Tiny Buddha – Google+
Ted Lasso wouldn’t be half as charming without his silly or sometimes heartbreaking quips. Here are a few of our favorite Ted Lasso quotes: Ted Lasso quotes that will change your life | Hypab…
'That's a good thing. That's not a bad thing,' Trump declared at a Cedar Rapids, Iowa, rally this afternoon. The GOP front-runner also used the rally to take jabs at nemesis Jeb Bush.
Congresswoman-elect Alexandria Ocasio-Cortez will not be able to afford a Washington, DC, apartment until her salary kicks in when she assumes office in January, The New York Times reported Wednesday.
In order for HR technology to deliver immersive, intuitive, and helpful capabilities that increase employee and manager self-reliance, help leaders make better decisions, and support workforce agility and engagement, a best-in-class user experience is a must.
Editor’s note: This is a guest post by Cynthia Morris. There I was, working on final edits for my podcast writing. And then, it zoomed in — an idea for another project! Something I would love to do! Next thing you know, I was jotting down ideas, playing with timelines, doing research…for something that would take place a
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Are you guilty of purchasing and subscribing to the next best thing? Stop the madness! Here's how to avoid bright shiny object syndrome.
As leaders, we have ready access to potentially powerful, game-changing ideas. It’s easy—and tempting—to chase after a new practice, a new expert, or new research that seems to provide some relief or a solution to a problem. What’s harder, but far more valuable, is to fall in love with the problem. Then you aren’t quite so eager to embrace the first possible solution and move on. You spend some time letting the challenge soak in, studying it from various angles, and understanding it more deeply. Rather than hastening to narrow the scope of your decision and the options under consideration, you remain receptive to additional, possibly better ones. This is what Juniper Networks learned as it renewed its focus on values and culture as a differentiator. Indeed, developing a reputation as an innovative HR organization requires walking a fine line. Big new ideas often arise from popular talks and articles; if you embrace too many of those, or apply them too superficially, you’ll develop a reputation for fad surfing. Dig beneath the surface to the fundamental scientific research and insights, and you can set the stage for profound effect. Juniper’s approach—getting the big picture, seizing on insights, applying them wisely, and ensuring their impact—has enabled this company to move from one-off programs and unconnected experiments to a system that is always evolving in exciting and consistently business-aligned ways. HBR Reprint R1507E
Handmade ceramic bell representing a house with lights on, welcoming and peaceful. Original raku. Decorated with hand-drawn and engraved designs. The scratched drawings represent windows, doors, a roof, flowers and leaves. Matte and shiny textures effects. Bright colours. Special attention to details. This sculpture is painted with ceramic glazes and fired in an electric kiln at 1020 C degrees. Handmade with love, this happy ceramic creation is an art object with a unique soul. Ringing a bell is for me always pleasant and joyful. May you feel the same...
One of the first things I do in the New Year as an entrepreneur is filter through my finances to see exactly where my company is spending money. It gives me the opportunity to take a deep dive into what is coming in versus what is going out and
Hailey Magee writes “My favorite principle is this simple truth: Everyone is doing the best that they can with the resources they have. Adopting this belief has radically changed my relations…
The Lunar Gold Square Wave is bright and shiny, with warm golden reflections. Its rich gold color is a result of the galvanization process that also protects the sculpture from humidity and other atmospheric agents. Each Square Wave is assembled by hand in Italy by our skilled artisans, making each one unique. It is delivered with elegantly finished black packaging, making it a truly unique gift. Square Wave is a beautiful addition to a home or office, as it's also a stunning sculpture and decor piece. All Square Waves are treated against corrosion, so they are perfect both indoor and outdoor! THIS OFFER INCLUDES:1X SQUARE WAVE LUNAR GOLD (CLASSIC EDITION)1X BASIC ACCESSORY HANGING KIT1X HIGH END GIFT BOX
What is it about color that makes us happy? Is it the brilliance of lemon yellows and aqua blues or the quiet calm of white...
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Weave an indulgent coiled beaded rope! The Supercoiled Beaded Rope is a luxurious length of twisty beadwork woven with coiled PRAW; a RAW variation that applies coiled CRAW techniques to prismatic right-angle weave. This design expands on Gwen Fisher's Twisted CRAW technique to make a beaded rope that not only twists, but coils like an old-fashioned telephone cord. Wear the rope as a necklace, or easily convert it into a bracelet for two types of jewelry in one! This pattern is appropriate for beaders who are experienced in CRAW and who would like to practice this variation in a repetitive beaded rope project. Beaders who have mastered twisted CRAW are in great shape to try out this design. The pattern is complete with step-by-step instructions on how to weave the rope and how to fold it into a bracelet. Beaders who want a more thorough analysis of coiled CRAW should check out the Star Fragment Pendants pattern. Pattern The Supercoiled Rope beading pattern includes: 18 pages of step-by-step instructions. 77 full color illustrations and photographs. Several photos of finished jewelry and design variations. Materials To stitch this rope, you'll need: 3mm and 4mm bicone crystals 3mm and 4mm round beads 3mm and 4mm fire polish beads 15°, 8°, and 6° Japanese seed beads A 6mm magnet clasp Beading thread (6lb Fireline)
“Right” might be the wrong word, an unskillful translation. It implies moral code and rules, which is not the true sense of the Eightfold Path. The “Eight Rights” are also t…
Editor’s note: This is a guest post by Cynthia Morris. There I was, working on final edits for my podcast writing. And then, it zoomed in — an idea for another project! Something I would love to do! Next thing you know, I was jotting down ideas, playing with timelines, doing research…for something that would take place a
