Homemade jam is just wonderful. The taste is just way more rich and delicious compared to the processed jam you can buy at the grocery store. In a homemade jam it's also easier to reduce the amount of sugar so that the jam actually taste of the fruit and berries it's made off. The processed jam we can buy at the grocery stores in Denmark has a sugar content of about 45-50%. However, we have been told that the sugar content in jam is some places up to 60% - that's a lot of sugar! Sugar is a great ingredient to preserve the jam, give it sweetness and it's a lot cheaper compared to fruit and berries. The downside of homemade jam is that its shelf life is reduced, but when you take into account that it doesn't contain any artificial additives and less sugar we think is OK.