As a business coach, wedding pros everywhere are constantly coming to me to talk about one of the sexiest topics in entrepreneurship: marketing! Today, I’m going to walk you through 2 key marketing principles that have helped me build two six-figure businesses, and share what I think is IN and OUT in a list of 2024 marketing trends. This isn’t a regurgitated list you found elsewhere on the internet. It’s what I’m personally trying and recommending the wedding pros I work with try in 2024 if they want to attract more ideal customers and build a brand that stands out