When LA juice bar owner Amanda Bacon’s food diary for US Elle went viral there was much hilarity, both at how detached from reality she seemed and at the lack of anything recognisable as food in it. Instead there’s “Brain Dust, cordyceps, reishi, maca, and Shilajit resin”, and bee pollen, and activated almonds. Somebody broke down what it would cost Bacon to stock her kitchen with everything she ate in a day – the $48 reishi, the $35 vanilla mushroom protein – and the total came to over $1200.