Some posings illutrating the new visual identity for the brand Rabbids. I used our usual Rabbid rig, owned by Ubisoft, and tried to give it a more friendly mood. The main idea was to make the Rabbids more modern, loveable and trendier so they can connect with the new generation of gamers. We also tried this new mood on the Mario + Rabbids Kingdom Battle characters for the movember event. I worked in collaboration with Laurine Vire (she did the rabbid player on the Easter Event Asset and the eggs) and under the art direction of Gille Fanuchi. https://www.artstation.com/lauvr