Veesey is combating the idea of being the 'alternative' to dairy. Having established itself in the growing dairy-free cheese category, the brand needed to refresh its packaging and positioning to help differentiate from competitors using similar free-form language and assets. This would then support the brand's future growth and expansion. 'Intolerant to boring' was our new positioning, opening…

Salash Delicatessen is a small, family-run smallgoods business based in Kumeu and a regular at food markets throughout the Auckland region. Salash's point of difference is its family history and geographic origins. Hailing from Northern Serbia, the family has been refining how they make and produce dry-cured meats for four generations. This imbues their dry-cured…