20 Digital Marketing Blogs every Digital Marketing newbie and experts should follow

Gain expert guidance on collaborating with experts in your niche, prioritizing authority and strategically promoting your content. When a crisis comes along, marketers are faced with burning questions about how best to respond. Should we keep doing what we’re doing? Is it time to cut marketing and PR budgets? Should we pause to see what […]

So many people think “humor” means telling jokes. Not so. It’s attitude, sensibility. And ANYONE can tap into its power.

Don't know which metrics to include in your influencer marketing reports? 30 social media marketers weigh in on how they define a successful campaign.

Lee Odden In order to learn about the secrets behind ranking high in Google, I turned to Lee Odden, who is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. For over fourteen years, he has consulted with companies ranging from start-ups to [...]

Lee Odden, CEO and Co-Founder of Top Rank Marketing shares insight on B2B Influencer Marketing and best practices.

This article is a recap of “Growth Decoded” — a show that investigates the relationship between the customer experience and business growth — one topic at a time.

With increased competition and ever-changing algorithms that reward brands receiving high engagement, the ability to give your audience exciting…

100 Best Quotes on the rising and marketing Advertising industry - Many great people have given us incredible insight on marketing.

You will likely agree that the COVID pandemic has disrupted the marketing industry. Businesses have been forced to rethink how they reach out to consumers as they tire of push advertising and overt sales pitches. Instead, companies are turning to more authentic forms marketing, ones that offer a human touch and that offer more value in these uncertain times. As a B2B company, the strongest strategy you can apply to meet this need is influencer marketing, which is good news because numbers are

B2B marketers are dealing with a big trust problem. Their buyers are hungry for credible content that’s supported by reputable third parties, from analysts to authors and other industry influencers. At the same time, they want marketers to tell these stories in a captivating way. It sounds like an impossible feat, but Lee Odden, Co-Founder […]

Learn tips and tricks for Eloqua, Marketo, email marketing, and how an Email and Landing Page Creation Platform helps marketers

When times are tough what do we often turn to for renewal of our purpose and to gain inspiration? That’s right, it’s content! A good book that you can’t put down. A song with a beautiful melody and…

Interview: Lee Odden, CEO and founder of TopRank Marketing and Author of "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing"

We talked to B2B marketers & executives who shared their favourite examples of B2B influencer marketing in action – from reputable brands to small startups.

We’ve already seen huge power shifts in the way consumers and brands interact, but will this lead to the full democratization of marketing?

These blogger quotes will have you motivated and ready to log in and post some content in no time. Even in the second decade of the 21st century, there are some who still may ask “But why do I need a blog?” Well, first let’s identify what a blogger is. The definition of a blogger […]

Influencer marketing does not equal an endorsement. Dawn Buzynski shares how to use influencer marketing as part of a successful strategy.

Stay on top of the business growth trends with these expert tips on content, tech and influencer marketing from B2B professionals.

Discover and debunk key b2b social media myths in this post recapping Jay Baer's Marketo Summit presentation 'Destroying the 7 Myths of B2B Social Media.'

Everything agencies need to master social media reporting, from how often to report to automation to the righti information to include.

Each company’s social media strategy is likely to be different. Below, experts share how to find the sweet spot for social media marketing.

Natural language generation helps automate high volume content needs. But you have to do your homework first.

As we enter into the new year, most of us are likely setting up new resolutions for 2019. Some of us are looking to achieve personal goals and others are looking to reach new heights by meeting their professional ones, and while I don’t have any advice for you on how to eat healthier when 2019 comes, I can give you some insights as to how to give your business a jumpstart into the coming year. In my own personal experience, the best way to come up with new solutions is to find experts who have already achieved success in the same field as you and simply improve or repeat what they did.

We hand-picked the top 10 social media marketing podcasts just for you to help you level up your skills.

What you need to know when crafting an effective social strategy for your startup.

An interview-format webinar series where Rival IQ invites digital marketing experts and influencers to share their social media (and more!) experience

Learn more about the top 31 best social media blogs in 2024. Check out our list of the top-rated social media websites & blogs and pick the perfect one for you!

This week on The Inbound Success Podcast, Lee Odden of TopRank Marketing shares how he builds world class B2B influencer marketing campaigns for companies like SAP, Dell and LinkedIn.

These marketing quotes will get you in the mood to grab your business by the reigns and transform your campaigns and get them performing better than ever.

We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. That all adds up to yes. That all adds up to nurture and ultimately conversion.

The top-trending pieces and posts generating buzz in content marketing: content hubs, video, B2B budgets, B2B marketing influencers & interactive content

New Delhi: A renowned Content and Marketing Strategist, Lee Odden says “Content isn’t the king, it’s the Kingdom”. In a world of digitization and technological advancements, there are certainly no bounds to evolution in any industry. And, the content space is one such area that has seen a major evolution in the marketing landscape, especially in the audio space.

8 Women Dream has put together a collection of 50 great quotes by top bloggers on how to be successful online. Read what top bloggers, top online marketers

PDFs are not the great user experience that they used to be! Click here to read about our 14 stats that will show why it's time for you to move on from PDFs!

Your Appearance & Reputation Matters As A Brand, Read More About How To Improve Your Appearance & Personal Branding.

Every entrepreneur starts out with different skills and resources. But there are a few universal truths, like finding what you’re passionate about and learning how to market.