Roger Moore as Lord Brett Sinclair and Tony Curtis as Danny Wilde in The Persuaders! (1971)
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To launch the new creative advertising for the Viktor & Rolf Flowerbomb fragrance, The Persuaders worked closely with L'Oreal Luxe to produce an immersive showstopper, the Flowerbomb Taxi. With its branded pink exterior the consumer is of course expecting something special but the interior, with its pink suede upholstery and explosion of flowers, is a true 'Flowerbomb Surprise' The Flowerbomb Taxi will tour the UK, visiting key retail outlets throughout 2016.
Client Benefit Cosmetics Brief Create an exciting and memorable ‘brow’ activation for Q4 to highlight that Benefit Cosmetics remains the leading global Brow Authority Delivery The Persuaders designed and created the Jingle Brow Express, a vintage all-pink train carriage where fans new and old could come and experience the full Benefit Brow experience, including treatments, brow massages and waxing. The interior was inspired by vintage trains from a bygone era all with a Benefit twist. The Jingle Brow Express was located at Kings Cross train station for 2 days in December to encourage those on their way home for the holidays to pop in and have a last minute brow service and as a sanctuary from the hustle and bustle of the Christmas madness.
Client : Marc Jacobs Project : Launch the new fragrance, Daisy Love in Debenhams, London. The Persuaders designed and produced an immersive ‘scent station’ where the consumer could be totally enveloped in Daisy Love and the senses of the beach. Giant daisies were created for consumers to walk around. The daises were designed to look as much like the original iconic daisy on the bottle, creating surprise and delight moments as you pass by, inviting consumers to stop and smell the daisies. Two of the daises featured a scent diffuser that released Daisy Love, as consumers walked past. A photo-booth area was also created, where fans could capture their ‘moment on the beach’ with a blue-sky backdrop photo, as though they’d been transported to the beach.
Client Campari UK Project Aperol Spritz Big Birthday Social The Persuaders designed and produced The Aperol Spritz Big Birthday Social , a fun and immersive Aperol themed playground bringing the Italian spirit of spontaneity to the heart of Shoreditch. Taking over the old Electric Light Station just of Hoxton Square, we transformed the site to create an unforgettable consumer experience. We created an Aperol-orange Lido, where guests could take a seat under the flowing orange waterfall, recline waterside, or indulge in the inviting swirl of vibrant shallow waters to cool their toes or simply float on an orange slice inflatable. For a more immersive water adventure, guests could hang out in our bespoke classic Italian car hot tubs. Inside, a giant Aperol Spritz shaped glass ball-pit and the UK’s first ever revolving Aperol carousel bar, alongside bubble booths and suspended swings. We saw +5,000 consumers over 8 live days and served over 12,000 Aperol Spritz.
Client: Benefit Cosmetics Project: Hello Happy Foundation Launch For many, bringing together endorphin-releasing activities all under one roof could sound too good to be true, but for the UK’s number one makeup brand, Benefit Cosmetics, happiness is something that’s core to its DNA. Launching in London this June, the Hello Happy House, design and produced by The Persuaders, was created to take guests on a journey through the differing states of happiness. Featuring four interactive rooms, guests were given the chance to indulge in an exciting, immersive experience. The space included an Instagrammable glitter shower , a relaxation room , fun fair activities and an invigorating bounce room , which encouraged visitors to tap into their playful side. Benefit Cosmetics’ Head of Brand Activation, Kyra White, explains; “At Benefit we truly believe that laughter is the best cosmetic. The Hello Happy House was the place to go to giggle, relax and generally take an hour out of your day for you. We are a nation of big kids and this is the perfect place to rediscover your inner child.” Open for 3 days in July, guests were welcomed to the Hello Happy House where they began their own ‘Happy Hour’. Escorted through each room, they had the chance to experience the Benefit world of fun and happiness, through the sequence of truly immersive activities!
Aston Martin DBS V8 The Persuaders 1970
It was almost too hot for TV - here we have the second most famous Aston Martin in popular culture: the Bahama Yellow Aston Martin DBS from the 1970s show 'The Persuaders', starring Roger Moore and Tony Curtis. Classic Driver takes the DBS for a final drive before it crosses the auction block...
Aston Martin DBS (1967-72) Engine 3995cc S6 DOC Production 829 Chassis Number DBS 5636 R Engine Number 400 4665 5 Registration Number (BS 1 read text) Registration Number PPP 6 H (Buckinghamshire) ASTON MARTIN SET www.flickr.com/photos/45676495@N05/sets/72157623759800132... This DBS was manufactired in the Spring of 1970 with special modifications for its intended role in the TV series the Persuaders in which it featured prominantly in all of the 24 episodes and during the title race with character Danny Wildes (Tont Curtis) Ferrari Dino from Nice Airport to the Hotel de Paris in Monaco. Driven by Roger Moores character Lord Brett Sinclair the two cars were meant to be a reflection of the characters of the two co-stars, both playboy millionaires Danny Wildes Ferrari captured the flambouyant sometimes wreckless American while Lord Brett Sinclais Aston Martin captured the suave sophistication of a British titled millionaire adventurer. The two brought together by retired Judge Fulton to fight crime and corruption. The Persuaders!' was destined to be the most expensive television series filmed to date, using various glamorous locations around Europe. Moore had expressed an interest in the Aston Martin DBS, which he felt would be ideally suited to the character of Lord Brett Sinclair. Aston Martin were eager to provide a car for Roger Moore and even arranged for one of their mechanics to be present throughout the production to make sure the DBS was always at its best. It made sense to provide their latest model, the recently unveiled DBS V8, in order to gain maximum benefit from the planned television exposure. However, production of the new V8-engined DBS was not yet in full swing and it proved impossible to provide one in time for the start of filming. The decision was made to provide a standard six-cylinder DBS but to build the car as a DBS V8 in all visual respects A standard DBS (chassis number '5636') was nearing completion on the Newport Pagnell production line in the rare colour of Bahama Yellow and seemed an ideal candidate for the role. The modifications were limited to V8-type hubs and wheels (15" GKN alloys) and V8 badging. The car was first registered in England on 15th May 1970 with the number 'PPP 6H'. Although in its television role the car almost always carried the number plates 'BS 1' (for Brett Sinclair), as displayed in this shot, there were two brief scenes in the episode 'The Gold Napoleon' where the film crew forgot to put the 'BS l' plates on the car. As it proved logistically impractical to re-film those scenes, the car's true identity of 'PPP 6H' was revealed in the final edit. In real life the number 'BS l' was owned by circus impresario Billy Smart, who had given permission for its use. Today the real BS 1 plate is carried by a Mercedes GLE. After filming 24 episodes, Roger Moore was invited to take the role of James Bond and so 'The Persuaders!' was concluded. Moore went on to play James Bond in seven of the Bond films but never with an Aston Martin After filming the24 episodes the DBS had taken a fair ammount of punishment and was returned to Aston Martin with just 5000 miles on the clock for servicing and then sold through London dealer H R Owen to its first private owner. Since then it has had five owners and a recorded mileage of 75,000 miles, it had been given a two year ground up restoration by its fourth owner at Aston Martin Newport Pagnall in 1997 returning it to concours sdtandards, with the engine and gearbox engine and transmission were fully rebuilt, all ancillary equipment replaced or overhauled as necessary and all electrical wiring renewed. 'PPP 6H' retains all of its original major components as well as the interior leather and headlining, and its original radio in full working order. And since the restoration was servied annually by Aston Martin with the exception of four years when the annual service was undertaken by ex-Aston Martin Works Service Manager and engineer David Eales at marque specialists Oselli. In all of those 18 yuears (photograph 2015) it had only added a further 6000 miles for a total of 81,000 but was basically a new car. On the 17th May 2014 it was offered at the Bonhams sale at Newport Pagnall with all relavant receipts and paperwork along with meorabilia of its time filming the |Persuaders, it sold for £ 533,500 Many thanks for a fantabulous 42,294,985 views Shot at the Silverstone Classic 14-15 July 2015- Ref 109-093
Client: Camden Town Brewery Project: ‘Fresh As Hells’ at House Festival by Soho House Group Our ‘Fresh As Hells’ pool activation made quite a splash at this year’s House Festival at Kenwood House. From a diving board to life rings, swimming pool ladder to lane divider bunting we had it all to ensure we brought the eye-catching pool space to life for the Camden Town Brewery Team. Working closely with them to create a chilled festival chill out zone, while engaging festival go-ers with fun, sharable content.
What came first, this version, or the Gladys Knight & The Pips version? I honestly don't know, and hope someone can comment and let me know. =) No one el...
Continuing our work with Benefit Cosmetics, The Persuaders produced and delivered the launch and training campaigns for Roller Lash, a new mascara the Hooks, Lifts and Curls! A full experiential campaign that rolled out over the Spring and Summer of 2015 kicking off with a media launch and training tour which took place within our 40ft shipping container, now converted into a 1950's beauty salon, inspired by the Roller Lash product vintage packaging. The training tour travelled to 40 cities in the UK and Ireland training the Benebabes counter-staff. The Persuaders worked closely with Benefit to organise the transport and locations logistics for the tour, with our staff hosting the truck at each location. 40 cities with over 3000 staff trained 0 0 1 8 47 The Persuaders 1 1 54 14.0 Normal 0 false false false EN-GB JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} 7500 facebook / twitter posts from Benefit associates
Another classic from John Barry
The star car from the U.K.'s "The Persuaders!" TV series, a 1970 Aston Martin driven in the cult show by Roger Moore, has just set a record price at a
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The customised Aston Martin DBS, made famous by Roger Moore in The Persuaders, is expected to sell for £550,000 when it goes under the hammer in May.
