TDZ Creative Partners brand pattern design designed by Jen Pace Duran. Connect with them on Dribbble; the global community for designers and creative professionals.

TDZ Creative Partners brand design designed by Jennifer Pace Duran. Connect with them on Dribbble; the global community for designers and creative professionals.

A channel partner is a person or organization that provides services or sells products on behalf of a software, hardware, networking or cloud services vendor. Value-added resellers (VARs), systems integrators (SIs), consultants, managed service providers (MSPs), original equipment manufacturers (OEMs), distributors and independent software vendors (ISVs) may all be called channel partners.

AIDA model is a blueprint that marketing, advertising and sales functions use to target all touchpoints during a customer’s purchase journey.

Explore the dynamic evolution of channel ecosystems in business. Uncover key shifts, partnerships, and tech-driven changes shaping modern distribution networks.

ereading Robert Greenleaf ’s renowned 1970 essay “The Servant As Leader” is always an exercise in humility for me. His writings are a constant reminder of the high standards leaders must set for themselves if they are to be worthy of people’s full commitment. Of all the things that Greenleaf wrote, I have found the […]

The ways B2B buyers and sellers transact are changing dramatically. Learn about the shifts ahead in 2020 and beyond.

Companies are embracing stakeholder value to produce results.

What consumers truly value can be difficult to pin down and psychologically complicated. But universal building blocks of value do exist, creating opportunities for companies to improve their performance in existing markets or break into new markets. In the right combinations, the authors’ analysis shows, those elements will pay off in stronger customer loyalty, greater consumer willingness to try a particular brand, and sustained revenue growth. Three decades of experience doing consumer research and observation for corporate clients led the authors—all with Bain & Company—to identify 30 “elements of value.” Their model traces its conceptual roots to Abraham Maslow’s “hierarchy of needs” and extends his insights by focusing on people as consumers: describing their behavior around products and services. They arrange the elements in a pyramid according to four kinds of needs, with “functional” at the bottom, followed by “emotional,” “life changing,” and then “social impact” at the peak. The authors provide real-world examples to demonstrate how companies have used the elements to grow revenue, refine product design to better meet customers’ needs, identify where customers perceive strengths and weaknesses, and cross-sell services.

Eastlake Studio has provided a personality-infused design for Levy Family Partners located in Chicago, Illinois. Mogul Larry Levy gave Eastlake a twofold

Learn about what growth marketing is, why it's important, how it's different from traditional marketing, growth KPIs and examples of growth campaigns.

With the internet, it stands to reason that Channel Partner recruitment should be easier than ever, but nothing could be further from the truth.

A supplier’s partner business proposition is arguably the most important element of the recruitment toolkit. Still, a large number of suppliers fail to make this task a priority. In this blog, we provide the six key elements of a partner business proposition that have proven effective in driving partner commitment and engagement.

Discover effective channel incentives and management strategies to optimize your partner ecosystem, boost sales, and drive business growth.

Whether you target B2B or B2C, don't rely on old assumptions. Your audience, like your strategy, may be undergoing continual shifts. Revitalize buyer personas.

4 elements to making big data decisions to grow your company. #AZTech http://t.co/1bt2xWcDxp

Practical Content Marketing insights from B2B Content Marketing consultants who are in the trenches and "walking the walk" every day.

If you need to justify the cost of content marketing, check out this eBook that lays out how to calculate your content marketing ROI.

Prove your content marketing ROI to your company with these tips.

A distribution channel is the set of steps it takes for a product to get into the hands of the key customer or consumer. Distribution channels can be direct or indirect. Distribution can also be physical or digital, depending on the kind of business and industry. Distribution Types Database Company Distribution Type Description Amazon Business...

See every unicorn in the billion-dollar club and which unicorn markets are growing the fastest.

Resource Center Video, Audio, & Slides From #B2BMX General Sessions Track: Content Track: Demand Gen Track: Digital Strat. Track: ABM Track: Sales Impact Track: Channel General/Keynote Sessions: Videos & Slides Agents Of Change: How To Win In The Age Of Transformation View Video Request Slides CMO Panel View Video Developing Fans in a World of […]

Content marketing isn't brain science, but if you know a bit about the brain, you'll be a better content marketer. Learn about aligning tactics for the brain.

Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream. Smart channel professionals are looking at data across the partner journey as a […]

Learn exactly what's in an effective social media calendar, and why hiring a pro can be a great investment.

The ways B2B buyers and sellers transact are changing dramatically. Learn about the shifts ahead in 2020 and beyond.