03/11 at 12:30 pm Khoi Vinh 2012 #sxsw #sketchnotes

SXSW Interactive 2012. SXSWi. Google Maps Car. Photo by Esteban Contreras www.estebancontreras.com

South By SouthWest (SXSW), the largest digital-interactive conference in the United States, offers a unique opportunity to connect with and learn from a diverse group of people who are using digital technology to make the world a better place. This year there are tons of food focused panels, which we’ve culled together and listed below. We are also very excited to announce that we are co-hosting the 2nd annual SXSW Food & Tech Mixer ( 4:30-6:30pm – March 7) with our friends at the The Harvard Common Press. The event will bring together the vibrant community of food enthusiasts, entrepreneurs, investors, producers, technologists and advocates, for an evening of conversation and innovation. Space is limited, so be sure to sign up soon. ___________________ The Future of Food Processing Andras Forgacs, Modern Meadow Ethan Brown, Beyond Meat Josh Tetrick, Hampton Creek Foods Robert Rhinehart, Rosa Labs 3/9 – 5:00PM – 6:00PM – Hilton Austin Downtown – Salon H – #sxsw #foodtech Food is hardware. The ways in which it is typically made currently are wasteful and unnecessary. We should embrace food technology such as nutritional biochemistry, food processing, and biotechnology to improve our food products over their natural forms. This will have a massive impact on the health and quality of life of the typical consumer, as well as help alleviate food insecurity around the world. Unbranded: Whole Foods and Mission-driven Docs – Caitlin Riley, Ira Chute & Jacob Ellenberg, Whole Foods Market 3/8 – 2:00PM – 3:00PM – Austin Convention Center – Austin Suite – #sxsw #SXDARKRYE What does unbranded content about blind coffee roasters, feral pigs, and electric bikes have to do with selling groceries? The team at Dark Rye, Whole Foods Market’s online magazine, thinks there’s a connection. Dark Rye launched in 2012 at SXSW with the intention of creating unbranded films that celebrate the makers and doers of our time: urban farmers, whisky distillers, locavore chefs, and more. Why? Because they believe people actually want this type of content. The team will offer a transparent look at the risks and rewards of content that doesn’t directly peddle product, how to get films distributed, the challenges of low budgets, unpaid talent, small crews, and camera-shy subjects (feral pigs!). Branded content has its merits, but if you’re creating it just to get your brand seen, spend the money elsewhere. If you have a compelling mission, cause, or message, however, people might not only watch, but actually feel, and even do something as a result. Printing Chocolate: Food on Demand – Daniel Heron, Tech Ranch Austin & Levi Lalla, piq Chocolates LLC 3/9 – 5:00PM – 6:00PM – Omni Downtown – Capital Ballroom – #sxsw #PrintFood The purpose of this SXSW talk is to explore questions about our food system that require experimentation, nontraditional approaches, and multidisciplinary ways of thinking. Using the innovation of 3D printing chocolate, piq Chocolates and Tech Ranch Austin will lead discussion about the 3D printing food and exploring some of the concern and ideas about the future of food. The aim is to broaden our understanding of way we produce and consume food while seeking new ideas about the opportunities for innovation within our current food system. The World of 3D Printed Food – Bonin Bough, Mondelez International 3/11 – 12:30PM – 1:30PM – Austin Convention Center – Ballroom E – #sxsw #3DOREOS 3D printing is poised to change entire industries. From transportation to manufacturing, fashion to education, this technology has huge implications for how the world will run now and in the future. And food is no exception to the rule. In this talk, Bonin Bough, VP of Global Media and Consumer Engagement at Mondelēz International, will discuss the future of food, connected packaging and how Mondelēz is experimenting with 3D printing OREOs. Dear Taco Vendor, How Are You Securing My Data? – David Tishgart, Gazzang 3/8 – 3:30PM – 4:30PM – Sheraton Austin – Capitol View North – #sxsw #data4food One of the cool things about SXSW is that you can spend all week in Austin without spending a dime. Everywhere you look, someone or something is handing out free breakfast tacos, beer, t-shirts, even piggyback rides. Just login with your Facebook credentials, tweet, register your phone, share your email, Instagram a photo, or send a text. It’s easy and it’s free, right? Not so fast. When you get something for free, more often than not YOU are the product. You are trading personal information in exchange for an item that would otherwise cost money. Which begs a number of questions: Why do they need this data? Where is it going? Who will have access to it? How is it being secured? Is it encrypted? Who is truly responsible? Hacking Meat: Why Insects Are the Future of Food Andrew Brentano, Tiny Farms Daniel Imrie-Situnayake, Tiny Farms Harman Singh Johar,World Ento Megan Miller, Chirp Farms 3/11 – 12:30PM – 1:30PM – Radisson Town Lake – Riverside Ballroom – #sxsw #InsectFood In this session, you’ll mingle with the founders of Bitty Foods, the cricket flour baked goods company, insect-farm automation experts at Tiny Farms, and exotic insect-food supplier World Ento. We’ll discuss the environmental and health benefits of edible insects, provide delicious foods to sample and answer all your burning questions about insects and the future of protein. Pixels, Plows & Personas: The UX of Food Deserts– Kel Smith, Anikto LLC 3/8 -11:00AM – 11:15AM – Austin Convention Center – Ballroom E – #sxsw #fooda11y According to the USDA, a “food desert” is any part of the United States where healthy, affordable food is difficult to obtain, either due to low household income or poor accessibility. In order to close the gap between farm and fork, mobile apps and shopping sites must be barrier-free for both consumers and small-scale suppliers. Although government spending encourages food purveyors to set up shop in food deserts, these interventions are a gamble — and some feel that our increased “Walmartization” of consumer behavior will negatively affect food distribution and […]

The Budweiser Beer Garage at SXSWi gave attendees a taste of the technology behind the brand, including a 4D multisensory immersive reality experience.

A presentation by Karen Budell created with Haiku Deck, free presentation software that is simple, beautiful, and fun.

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Tmnt 2012 Mikey