This site provides information on Sony Design. Since its inception in 1961, Sony Design has forged its reputation as a leading and award-winning global design team. Today the value and contribution has expanded beyond purely product design, with a growing business portfolio in new domains such as medical, financial, education and entertainment.
This site provides information on Sony Design.
Sony’s design philosophy spoken by Asami Yamagishi, an ID/UX designer. The Sony Design Philosophy movie that expresses the thoughts of various designers who make up Sony Design, and the essence of the designer interviews can be viewed on our web.
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On this page you can see a wide range of products and services created by Sony designers. Please take a look at the history of Sony Design.
'Signature Series' A series of premium audio products developed to deliver the ultimate musical experience in headphones. On a quest for the best sound for audiophiles looking for the real thing in ideal audio, engineers and designers worked together to create an amp, player and headphones that deliver the ultimate musical experience.
The Sony booth at IFA 2017 Berlin wowed visitors across the board. What was behind that success? A lot of it had to do with a new booth design, a concept that aimed for a more profound, more emotional experience of the Sony brand. In this spotlight, we go behind the scenes with the event team to get an idea of how that design took shape.
Sony Design | Graphic gallery of QUALIA 010 headphones. Carbon fiber headband with cast magnesium structure was introduced to make these lightweight semi-open air headphones.
Life Space UX is all about creating new experiences through the power of living spaces themselves. To unlock those new possibilities, we’ve turned the product development concept on its head—instead of designing items that add on to a space. This is an inside story on design inspiration.
ソニーのデザインの歴史を垣間見ることができる、グラフィックギャラリーです。デザイナーたちがこれまで手がけてきた様々な製品やサービスを、写真とともにご紹介します。
This site provides information on Sony Design.
Here's the story behind toio™, Sony's experiential toy platform that nurtures new play experiences by cultivating children's creativity.
Carrying on the heritage of the RX Series, Sony's new RX0 features a design that reshapes the very idea of a compact digital camera. Here's the story of how the new product came to be.
Our vision is to support future medical advances through innovation. Product development is just the start. Comprehensive solutions improve research workflows themselves.
Sony Design | Graphic gallery of MDR-G61 stereo headphones. This model introduced the idea of a headband that wraps around behind one's neck.
All to offer a fresh user experience. Xperia has taken another step forward.
Monolithic Design and Sense of Quartz have led to a new BRAVIA® design theme: Pure Geometry. This approach has helped redefine the value a TV brings to a room and inspire new design.
Amazing viewing and listening experiences come with Sony BRAVIA TVs and home theater products. In this episode of Sony design, see how elements found in many of them strike the perfect match in the rooms they bring to life.
A closer look at the new Sense of Quartz design concept in BRAVIA and home theater systems.
