I have an awesome superintendent who totally understands the power of a handwritten note and he LOVES Bitmoji! Seeing as I aspire to only communicate with Bitmojis, I have had a blast putting these…
I have an awesome superintendent who totally understands the power of a handwritten note and he LOVES Bitmoji! Seeing as I aspire to only communicate with Bitmojis, I have had a blast putting these…
I was recently contacted by a newly hired school PR professional who is building a brand new PR program in her district. Having done that very thing 3 years ago, I was happy to offer my input and s…
You must have heard the statistic that the wealth of the richest 1% in the world is equal to the combined wealth of the other 99%. It doesn’t sound very equitable does it? Almost half the wor…
Summer is on its way and that may mean two things; you either have a lot of down time or your life gets super hectic. Either way, if you do...
Professional Organizer Ronni Eisenberg shares her top tips for fending off time traps in a positive way so that they don't wreak havoc on your life.
Each summer I share this document with our campus and district administrators in an effort to keep them informed and help them communicate better with me and with the media. Although many of these …
Late last year I learned of the concept of a social media “student takeover” and immediately wanted to try it with Brenham ISD! If you’re considering a student takeover, I SAY JUST DO IT! It has be…
Last week I attended the 2019 Texas School Public Relations Association conference, an amazing experience full of learning and leading together with my Texas school PR family! I had the pleasure of…
First of all, I want to thank the NSPRA scholarship committee again for awarding me the Armistead New Professional Scholarship, making it possible for me to attend my first national school PR semin…
If you’re a parent and you’re in school PR, you may be like me … wondering how to keep your own children engaged in ANYTHING remotely instructional while you work from home to han…
I have an awesome superintendent who totally understands the power of a handwritten note and he LOVES Bitmoji! Seeing as I aspire to only communicate with Bitmojis, I have had a blast putting these…
A while back I saw a clip of The Ellen DeGeneres Show where Ellen played Never Have I Ever with Johnny Depp, Gwyneth Paltrow and Paul Bettany. It was hilarious! (You can watch it here.) I thought &…
A massive Project X-inspired house-party was broken up this weekend in the Westwood/Holmby Hills area, and as far as local media are concerned, there has never been anything like this in the history of Los Angeles.
On May 17, 2015 I blogged about the “culture of busy” and how I was going to try and remove the word “busy” from my vocabulary, but lately it’s been creeping back in. …
A couple of weeks ago my new NSPRA pal Sabrina Kapp shared a GREAT idea for a back to school “Top 10” for parents to prepare for the new year. Admittedly, hers were a lot cuter than mine, but in a …
Everyone likes to be told they’re doing a good job.
Over the last couple of weeks, several of my school PR friends have reached out to get more information or ask questions about the master’s degree I recently earned from Texas Tech University. In D…
I recently saw the below “communications scorecard” on the NSPRA Connect forum from the Pattonville School-Community Relations Team. (BTW, if you aren’t already taking advantage o…
No matter where I go, I am always looking for ideas and inspiration. A couple of years ago I used the cover of the Chuy’s menu for typography inspiration for a recruiting postcard. Last week,…
Today, on School Communicators Day, I am announcing that I am taking yet another leap. I am leaving the school PR world to take on the role of Marketing Manager for Education Advanced, Inc., an edu…
Last week I saw the BEST idea from Derby Public Schools on Twitter and couldn’t wait to create back-to-school signs using this year’s Brenham ISD theme “Great Things Happen Here.” Canva is my absol…
Each summer I share this document with our campus and district administrators in an effort to keep them informed and help them communicate better with me and with the media. Although many of these …
On May 17, 2015 I blogged about the “culture of busy” and how I was going to try and remove the word “busy” from my vocabulary, but lately it’s been creeping back in. …
I started and stopped this post several times because I don’t really know how to do justice to my first NSPRA Seminar experience with mere words. How do I write a feeling? How do I adequately conve…
The third step in the four-step Strategic Communications process is implementing what you’ve planned. This is where the rubber meets the road, and you see all your hard work come to fruition. Plan your Work, Work your Plan In the implementation phase, you execute your strategies through your chosen tactics. Pay attention to your key […]
It was an AWESOME day at TSPRA19 and I am so thankful for the TSPRA organization, all of the event planners, and the sponsors. Amazing content, incredible attention to detail, and all of the little…
One of the hardest parts of my school PR role is balancing administrative tasks with my role as chief people person and lead storyteller. It’s easy to get sucked into the “at my computer” and “in m…
I love Google Chrome. It is absolutely my browser of choice. I also love Chrome extensions – little nuggets that let me customize my browser experience. These are my favorites and the ones th…
Each week my district hosts two radio shows featuring staff and students talking about the great things happening in Brenham ISD. Last year, I started hosting one of these shows, which provided a p…
Many thanks to the Texas Council of Women School Executives for a wonderful session at this year’s annual conference! Below are the materials used in today’s “Are you brandED?R…
Soho NYC Instagram Spots There’s a never-ending list of the best photo spots in NYC, and because you loved my NYC Instagram Spots List & Empire State Building Photo spots, I decided to break down my favorite neighborhood in New York City. Here are my top 10 favorite Instagram Spots in Soho NYC. I also
Today was THE BEST day! Today all of my Brenham ISD “frens” came back! Although I love the summer for strategic planning and catching up, it’s just too quiet. I always feel like a little kid on the…
I started and stopped this post several times because I don’t really know how to do justice to my first NSPRA Seminar experience with mere words. How do I write a feeling? How do I adequately conve…
Last week I saw the BEST idea from Derby Public Schools on Twitter and couldn’t wait to create back-to-school signs using this year’s Brenham ISD theme “Great Things Happen Here.” Canva is my absol…
Many thanks to the Texas Council of Women School Executives for a wonderful session at this year’s annual conference! Below are the materials used in today’s “Are you brandED?R…
Recently my good friends from the Brenham ISD technology department blogged about this website called remove.bg. I saw the post and browsed the content, but didn’t really need it at the time.…
I used to think I was a “do one thing at a time until it’s finished” kind of person, but since moving into a school PR role, I have discovered I am more of a “squirrel”…
A well developed and well executed public relations program can do wonders in helping to develop and drive sales. Let me count the ways: Earn credibility. The big difference between public …
A while back I saw a clip of The Ellen DeGeneres Show where Ellen played Never Have I Ever with Johnny Depp, Gwyneth Paltrow and Paul Bettany. It was hilarious! (You can watch it here.) I thought &…
