Developing infographics or data visualizations has been one of the most efficient ways to market websites in the age of social media, as this method is capable of grabbing attention – probably on any niche – through visual attraction and the substantiality of the information that these design-driven contents contain. This powerful approach to online marketing can also benefit a site’s campaign in ways such as sending out massive brand signals (by simply including the brand’s logo within the infograph), attracting natural links that are usually drawn through the quality, linkability and shareability of the content, in generating leads as the data conceptualized, structured and presented through the infographic can greatly exemplify the brand’s expertise in the field, and in building the site’s social authority, knowing that this method is capable of getting massive social shares on various social networks – especially if the content is well-crafted and promoted effectively.