Formulated for great hair. #Cheers to that! 🍻#RedkenBrews

A great way to bond with your clients, either in the chair or from a distance, lies in the ability to give them solid styling advice. It adds value to your services and builds a loyal customer base. In a time where low-maintenance styles and effortless looks are making a comeback, low key, time-saving hair hacks are the way to your client’s heart. “We need to get creative right now by taking things that are complicated and making them seem easy,” explains Sam Villa, Co-founder and Chief Creative Officer Sam Villa and Global Artistic Ambassador for Redken. Keep reading for some of Sam’s top ways to save precious time!

From carefree texture to Insta-worthy braids and updos, texturize all over or just underlying sections for hidden lift and volume. The flexible plates feature tiny round ridges that compress hair for long-lasting body and texture, and a ceramic-core with a titanium coated surface distributes heat evenly for safe and consistent styling.

With endless articles circulating our favorite social sites, it's easy to get completely overwhelmed with the do's and dont's for our favorite techniques! One that comes to mind is blow drying: Do we section? What type of brushes should we use? Do we apply product before or after we blow dry? You seen one article telli

Redken's Frizz Dismiss Mask helps provide long lasting frizz protection and moisture to hair. #redkenstyling #redkenready #redkenfrizzdismiss

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