The worlds of advertising and cigarette smoking have been intertwined for as long as we can remember. In the first half of the 20th century, tobacco companies were major contributors to the advertising industry, and many magazines and newspapers were sponsored by these companies. As the 1970s dawned, things were beginning to change. During the mid-70s, people became aware of the health hazards of cigarette smoking and the government required tobacco packaging to carry health warnings. These cigarette advertisements from the 1940s, 1950s & 1960s were a reminder of the past when smoking was still cool and refreshing. The following advertisements are from the collection of Arch. Alex Villaflor, while the cigarette wrappers are from my collection. ALHAMBRA BLANCO, Tayuman, Manila, Circa 1940s ALHAMBRA BLANCO, LA FLOR DE FILIPINAS cigarette label ALHAMBRA REGALIZ, Tayuman, Manila BATAAN Cigar & Cigarette Factory, Inc., Binondo Manila, Circa 1940s BATAAN Cigar & Cigarette Factory Coupons. You get a free cigarette pack if you are lucky to get one inside. BATAAN Cigar & Cigarette Factory, Inc., Roosevelt Ave, Quezon City BALINTAWAK cigarette wrapper manufactured by BATAAN Cigar & Cigarette Factory, Inc. BATAAN REGALIS Cigarette wrapper manufactured by BATAAN Cigar & Cigarette Factory, Inc. ALHAMBRA MAHABA REGALIZ, Tayuman Rizal ALHAMBRA MAHABA REGALIZ cigarette wrapper CORTOS LA Campana MATAMIS, Manila. Circa 1950s B-29 CORTOS cigarette wrapper manufactured by LA CAMPANA RINGING BELL cigarette wrapper manufactured by LA CAMPANA LA CAMPANA Fabric De Tabacos. Inc., Makati, Rizal, Circa 1950s RINGING BELLS MATAMIS cigarette wrapper manufactured by LA CAMPANA CAMPANILLA MATAMIS cigarette label manufactured by LA CAMPANA LA YEBANA manufactured by Insular-Yebana Tobacco Corp., Tugatog Malabon LA YEBANA cigarette wrapper MAGKAIBIGAN MATAMIS manufactured by LA CAMPANA Fabric De Tabacos. Inc, Makati Rizal MAGKAIBIGAN MATAMIS cigarette wrapper manufactured by LA CAMPANA FIGHTER Cigarette manufactured by LA PERLA Cigatr & Cigarette Factory, Inc., Paranaque, Rizal. Circa 1950s FIGHTER Cigarette manufactured by LA PERLA Cigatr & Cigarette Factory, Inc., Paranaque, Rizal FIGHTER Cigarette manufactured by LA PERLA Cigatr & Cigarette Factory, Inc., Paranaque, Rizal FIGHTER cigarette wrapper FIGHTER Cigarette manufactured by LA PERLA Cigatr & Cigarette Factory, Inc., Paranaque, Rizal FIGHTER Cigarette manufactured by LA PERLA Cigatr & Cigarette Factory, Inc., Paranaque, Rizal 7 JEWELS Cigarette distributed by PACIFIC MERCANTILE COMPANY, Binondo, Manila. Circa 1950s TYCOON Cigarettes. Circa 1950s BANKERS CLUB Cigarettes distributed by St. Louis Tobacco Corporation. Carmelo St., Manila. Circa 1940s CASTLE Cigarettes manufactured by PHILIPPINE AMERICAN Cigar & Cigarette Mfg. Co., Inc., Pasay City. Circa 1950s GOOD COMPANION Cigarettes. Circa 1950s GOOD COMPANION cigarette package GOOD COMPANION Cigarette wrapper CHELSEA Cigarettes distributed by INTERNATIONAL TOBACCO COMPANY, INC. Circa 1950s CHELSEA Cigarettes distributed by INTERNATIONAL TOBACCO COMPANY, INC. Circa 1950s CHELSEA Cigarettes distributed by INTERNATIONAL TOBACCO COMPANY, INC. COWBOY Cigarettes manufactured by BATAAN Cigar & Cigarette Factory, Inc., Binondo Manila COWBOY Cigarettes manufactured by BATAAN Cigar & Cigarette Factory, Inc., Binondo Manila COWBOY Cigarettes manufactured by BATAAN Cigar & Cigarette Factory, Inc., Binondo Manila. Circa 1950s CYCLE Cigarettes manufactured by BATAAN Cigar & Cigarette Factory, Inc., Binondo Manila. Circa 1940s CYCLE cigarette wrapper DUKE Cigarettes manufactured by VIRGINIA Tobaco & Cigarette Factory, Paranaque, Rizal. Circa 1950s CARINOSA MATAMIS Cigarettes manufactured by SANFORD TOBACCO CO. INC, Caloocan. Circa 1950s CHESTERFIELD Cigarettes. Circa 1960s CHESTERFIELD Cigarette label DOMINO Cigarettes. Circa 1960s Pilita Corales endorsing EMBASSY Virginia Cigarettes. Circa 1950s Pilita Corales endorsing EMBASSY Virginia Cigarettes. Circa 1960s FRESCO Cigarette. Circa 1960s GI Cigarettes manufactured by BATAAN Cigar & Cigarette Factory, Inc., Binondo Manila. Circa 1950s GI Cigarettes manufactured by BATAAN Cigar & Cigarette Factory, Inc., Binondo Manila GIRAFFE Cigarettes manufactured by LA PERLA Cigar & Cigarette Factory, Paranaque, Rizal. Circa 1950s GOLDEN KEY & HERBERT TAREYTON Cigarettes manufactured by LA SUERTE Cigar & Cigarette Factory, Pasay City. Circa 1950s GOLDEN KEY Cigarettes manufactured by LA SUERTE Cigar & Cigarette Factory, Pasay City. Circa 1950s GOLDEN KEY Cigarettes manufactured by LA SUERTE Cigar & Cigarette Factory, Pasay City GOLDEN COIN Cigarette manufactured by LA PERLA Cigar & Cigarette Factory, Paranaque, Rizal. Circa 1950s GOLDEN COIN cigarette wrapper GOLDEN COIN Cigarette manufactured by LA PERLA Cigar & Cigarette Factory, Paranaque, Rizal GOLDEN COIN Cigarette manufactured by LA PERLA Cigar & Cigarette Factory, Paranaque, Rizal GOLDEN GATE Cigarette. Circa 1950s ICE LAND Menthol Cigarettes manufactured by LA PERLA Cigar & Cigarette Factory. Circa 1960s ICE LAND cigarette wrapper JET Cigarettes. Circa 1950s GI Cigarette manufactured by BATAAN Cigar & Cigarette Factory, Inc., Binondo Manila. Circa 1960s KOOL Cigarettes distributed by THE CATHAY CO., Manila. Circa 1960s KOOL Cigarettes distributed by THE CATHAY CO., Manila NATION Cigarettes manufactured by ASSOCIATED ANGLO-AMERICAN TOBACCO CORPORATION. Circa 1950s RICHMOND Cigarettes manufactured by RICHMOND TOBACCO INC. Circa 1950s PHILIP MORRIS Cigarette manufactured by LA SUERTE Cigar & Cigarette Factory, Manila. Circa 1960s PHILIP MORRIS cigarette wrapper PHILIP MORRIS Cigarette PHILIP MORRIS cigarette original art PIEDMONT cigarette wrapper Jose Bautista, Editor of Manila Times promoting PIEDMONT Cigarette. Circa 1950s PINES Cigarettes manufactured by ASSOCIATED ANGLO-AMERICAN TOBACCO CORPORATION. Circa 1960s Rosa Rosal, actress for PUPPIES Cigarettes distributed by US TOBACCO CORPORATION, Manila ROYAL, SIGA SIGA and PISO Cigarettes manufactured by PIONEER TOBACCO CORPORATION, Manila. Circa 1950s PUPPIES Cigarettes distributed by US TOBACCO CORPORATION, Manila Bella Gonzalez, singer for PUPPIES Cigarettes distributed by US TOBACCO CORPORATION, Manila PUPPIES Cigarettes distributed by US TOBACCO CORPORATION, Manila PUPPIES Cigarettes distributed by US TOBACCO CORPORATION, Manila PUPPIES Cigarettes distributed by US TOBACCO CORPORATION, Manila RUBY QUEEN Cigarettes manufactured by PHILIPPINE AMERICAN Cigar & Cigarette Mfg. Co., Inc., Pasay City. Circa 1950s SNO-MAN Cigarettes manufactured by PHILIPPINE AMERICAN Cigar & Cigarette Mfg. Co., Inc., Pasay City. Circa 1960s SNO-MAN Cigarettes manufactured by PHILIPPINE AMERICAN Cigar & Cigarette Mfg. Co., Inc., Pasay City SNO-MAN Cigarettes manufactured by PHILIPPINE AMERICAN Cigar & Cigarette Mfg. Co., Inc., Pasay City. Circa 1950s SNO-MAN cigarette wrapper SOCIEGO Cigarettes. Circa 1950s SPORT Cigarette manufactured by LA PERLA Cigar & Cigarette Factory, Paranaque, Rizal. Circa 1940s SPORT cigarette wrapper SPORT Cigarette manufactured by LA PERLA Cigar & Cigarette Factory, Paranaque, Rizal SPORT Cigarette manufactured by LA PERLA Cigar & Cigarette Factory, Paranaque, Rizal. Circa 1950s SPORTSMAN cigarette wrapper SPORTSMAN cigarette wrapper SPUD Cigarettes. Circa 1960s SPUD cigarette wrapper SPUD Cigarettes WINFIELD Cigarette manufactured by LA SUERTE Cigar & Cigarette Factory, Manila. Circa 1960s WINNER Cigarettesmanufactured by MABUHAY CIGARETTE MFG. CO., Malabon. Circa 1950s SOUTH SEA Cigarette distributed by INTERNATIONAL TOBACCO COMPANY, INC., Manila. Circa 1940s SOUTH SEA Cigarette distributed by INTERNATIONAL TOBACCO COMPANY, INC., Manila WINFIELD Cigarette manufactured by LA SUERTE Cigar & Cigarette Factory, Manila. Circa 1950s
When we were younger, we considered summer as the best of time. We didn't have to go to school, we had no homework, and we didn't need to review for exams. We
The worlds of advertising and cigarette smoking have been intertwined for as long as we can remember. In the first half of the 20th century, tobacco companies were major contributors to the advertising industry, and many magazines and newspapers were sponsored by these companies. As the 1970s dawned, things were beginning to change. During the mid-70s, people became aware of the health hazards of cigarette smoking and the government required tobacco packaging to carry health warnings. These cigarette advertisements from the 1940s, 1950s & 1960s were a reminder of the past when smoking was still cool and refreshing. The following advertisements are from the collection of Arch. Alex Villaflor, while the cigarette wrappers are from my collection. ALHAMBRA BLANCO, Tayuman, Manila, Circa 1940s ALHAMBRA BLANCO, LA FLOR DE FILIPINAS cigarette label ALHAMBRA REGALIZ, Tayuman, Manila BATAAN Cigar & Cigarette Factory, Inc., Binondo Manila, Circa 1940s BATAAN Cigar & Cigarette Factory Coupons. You get a free cigarette pack if you are lucky to get one inside. BATAAN Cigar & Cigarette Factory, Inc., Roosevelt Ave, Quezon City BALINTAWAK cigarette wrapper manufactured by BATAAN Cigar & Cigarette Factory, Inc. BATAAN REGALIS Cigarette wrapper manufactured by BATAAN Cigar & Cigarette Factory, Inc. ALHAMBRA MAHABA REGALIZ, Tayuman Rizal ALHAMBRA MAHABA REGALIZ cigarette wrapper CORTOS LA Campana MATAMIS, Manila. Circa 1950s B-29 CORTOS cigarette wrapper manufactured by LA CAMPANA RINGING BELL cigarette wrapper manufactured by LA CAMPANA LA CAMPANA Fabric De Tabacos. Inc., Makati, Rizal, Circa 1950s RINGING BELLS MATAMIS cigarette wrapper manufactured by LA CAMPANA CAMPANILLA MATAMIS cigarette label manufactured by LA CAMPANA LA YEBANA manufactured by Insular-Yebana Tobacco Corp., Tugatog Malabon LA YEBANA cigarette wrapper MAGKAIBIGAN MATAMIS manufactured by LA CAMPANA Fabric De Tabacos. Inc, Makati Rizal MAGKAIBIGAN MATAMIS cigarette wrapper manufactured by LA CAMPANA FIGHTER Cigarette manufactured by LA PERLA Cigatr & Cigarette Factory, Inc., Paranaque, Rizal. Circa 1950s FIGHTER Cigarette manufactured by LA PERLA Cigatr & Cigarette Factory, Inc., Paranaque, Rizal FIGHTER Cigarette manufactured by LA PERLA Cigatr & Cigarette Factory, Inc., Paranaque, Rizal FIGHTER cigarette wrapper FIGHTER Cigarette manufactured by LA PERLA Cigatr & Cigarette Factory, Inc., Paranaque, Rizal FIGHTER Cigarette manufactured by LA PERLA Cigatr & Cigarette Factory, Inc., Paranaque, Rizal 7 JEWELS Cigarette distributed by PACIFIC MERCANTILE COMPANY, Binondo, Manila. Circa 1950s TYCOON Cigarettes. Circa 1950s BANKERS CLUB Cigarettes distributed by St. Louis Tobacco Corporation. Carmelo St., Manila. Circa 1940s CASTLE Cigarettes manufactured by PHILIPPINE AMERICAN Cigar & Cigarette Mfg. Co., Inc., Pasay City. Circa 1950s GOOD COMPANION Cigarettes. Circa 1950s GOOD COMPANION cigarette package GOOD COMPANION Cigarette wrapper CHELSEA Cigarettes distributed by INTERNATIONAL TOBACCO COMPANY, INC. Circa 1950s CHELSEA Cigarettes distributed by INTERNATIONAL TOBACCO COMPANY, INC. Circa 1950s CHELSEA Cigarettes distributed by INTERNATIONAL TOBACCO COMPANY, INC. COWBOY Cigarettes manufactured by BATAAN Cigar & Cigarette Factory, Inc., Binondo Manila COWBOY Cigarettes manufactured by BATAAN Cigar & Cigarette Factory, Inc., Binondo Manila COWBOY Cigarettes manufactured by BATAAN Cigar & Cigarette Factory, Inc., Binondo Manila. Circa 1950s CYCLE Cigarettes manufactured by BATAAN Cigar & Cigarette Factory, Inc., Binondo Manila. Circa 1940s CYCLE cigarette wrapper DUKE Cigarettes manufactured by VIRGINIA Tobaco & Cigarette Factory, Paranaque, Rizal. Circa 1950s CARINOSA MATAMIS Cigarettes manufactured by SANFORD TOBACCO CO. INC, Caloocan. Circa 1950s CHESTERFIELD Cigarettes. Circa 1960s CHESTERFIELD Cigarette label DOMINO Cigarettes. Circa 1960s Pilita Corales endorsing EMBASSY Virginia Cigarettes. Circa 1950s Pilita Corales endorsing EMBASSY Virginia Cigarettes. Circa 1960s FRESCO Cigarette. Circa 1960s GI Cigarettes manufactured by BATAAN Cigar & Cigarette Factory, Inc., Binondo Manila. Circa 1950s GI Cigarettes manufactured by BATAAN Cigar & Cigarette Factory, Inc., Binondo Manila GIRAFFE Cigarettes manufactured by LA PERLA Cigar & Cigarette Factory, Paranaque, Rizal. Circa 1950s GOLDEN KEY & HERBERT TAREYTON Cigarettes manufactured by LA SUERTE Cigar & Cigarette Factory, Pasay City. Circa 1950s GOLDEN KEY Cigarettes manufactured by LA SUERTE Cigar & Cigarette Factory, Pasay City. Circa 1950s GOLDEN KEY Cigarettes manufactured by LA SUERTE Cigar & Cigarette Factory, Pasay City GOLDEN COIN Cigarette manufactured by LA PERLA Cigar & Cigarette Factory, Paranaque, Rizal. Circa 1950s GOLDEN COIN cigarette wrapper GOLDEN COIN Cigarette manufactured by LA PERLA Cigar & Cigarette Factory, Paranaque, Rizal GOLDEN COIN Cigarette manufactured by LA PERLA Cigar & Cigarette Factory, Paranaque, Rizal GOLDEN GATE Cigarette. Circa 1950s ICE LAND Menthol Cigarettes manufactured by LA PERLA Cigar & Cigarette Factory. Circa 1960s ICE LAND cigarette wrapper JET Cigarettes. Circa 1950s GI Cigarette manufactured by BATAAN Cigar & Cigarette Factory, Inc., Binondo Manila. Circa 1960s KOOL Cigarettes distributed by THE CATHAY CO., Manila. Circa 1960s KOOL Cigarettes distributed by THE CATHAY CO., Manila NATION Cigarettes manufactured by ASSOCIATED ANGLO-AMERICAN TOBACCO CORPORATION. Circa 1950s RICHMOND Cigarettes manufactured by RICHMOND TOBACCO INC. Circa 1950s PHILIP MORRIS Cigarette manufactured by LA SUERTE Cigar & Cigarette Factory, Manila. Circa 1960s PHILIP MORRIS cigarette wrapper PHILIP MORRIS Cigarette PHILIP MORRIS cigarette original art PIEDMONT cigarette wrapper Jose Bautista, Editor of Manila Times promoting PIEDMONT Cigarette. Circa 1950s PINES Cigarettes manufactured by ASSOCIATED ANGLO-AMERICAN TOBACCO CORPORATION. Circa 1960s Rosa Rosal, actress for PUPPIES Cigarettes distributed by US TOBACCO CORPORATION, Manila ROYAL, SIGA SIGA and PISO Cigarettes manufactured by PIONEER TOBACCO CORPORATION, Manila. Circa 1950s PUPPIES Cigarettes distributed by US TOBACCO CORPORATION, Manila Bella Gonzalez, singer for PUPPIES Cigarettes distributed by US TOBACCO CORPORATION, Manila PUPPIES Cigarettes distributed by US TOBACCO CORPORATION, Manila PUPPIES Cigarettes distributed by US TOBACCO CORPORATION, Manila PUPPIES Cigarettes distributed by US TOBACCO CORPORATION, Manila RUBY QUEEN Cigarettes manufactured by PHILIPPINE AMERICAN Cigar & Cigarette Mfg. Co., Inc., Pasay City. Circa 1950s SNO-MAN Cigarettes manufactured by PHILIPPINE AMERICAN Cigar & Cigarette Mfg. Co., Inc., Pasay City. Circa 1960s SNO-MAN Cigarettes manufactured by PHILIPPINE AMERICAN Cigar & Cigarette Mfg. Co., Inc., Pasay City SNO-MAN Cigarettes manufactured by PHILIPPINE AMERICAN Cigar & Cigarette Mfg. Co., Inc., Pasay City. Circa 1950s SNO-MAN cigarette wrapper SOCIEGO Cigarettes. Circa 1950s SPORT Cigarette manufactured by LA PERLA Cigar & Cigarette Factory, Paranaque, Rizal. Circa 1940s SPORT cigarette wrapper SPORT Cigarette manufactured by LA PERLA Cigar & Cigarette Factory, Paranaque, Rizal SPORT Cigarette manufactured by LA PERLA Cigar & Cigarette Factory, Paranaque, Rizal. Circa 1950s SPORTSMAN cigarette wrapper SPORTSMAN cigarette wrapper SPUD Cigarettes. Circa 1960s SPUD cigarette wrapper SPUD Cigarettes WINFIELD Cigarette manufactured by LA SUERTE Cigar & Cigarette Factory, Manila. Circa 1960s WINNER Cigarettesmanufactured by MABUHAY CIGARETTE MFG. CO., Malabon. Circa 1950s SOUTH SEA Cigarette distributed by INTERNATIONAL TOBACCO COMPANY, INC., Manila. Circa 1940s SOUTH SEA Cigarette distributed by INTERNATIONAL TOBACCO COMPANY, INC., Manila WINFIELD Cigarette manufactured by LA SUERTE Cigar & Cigarette Factory, Manila. Circa 1950s
Voltes V and the rest of the Super Robots (Daimos, Mazinger Z, and UFO Grendizer) were the best things that ever happened to me dur...
Explore Eduardo_De Leon's 9870 photos on Flickr!
Explore Eduardo_De Leon's 9870 photos on Flickr!
Explore Eduardo_De Leon's 9870 photos on Flickr!
I found a treasure trove of old magazines, mostly Sunset, in my parents' garage when I was a kid. Unfortunately I was not so careful in tearing out the ads of interest. I'm now scanning them and slowing trying to restore some on Photoshop.
Star Bread, or more popularly called Putok, because of its "exploding crown" is a sweet, dense bread that is a Filipino Panederia favorite commonly enjoyed for coffee or tea time.
This is a recipe for basic pork menudo. It is a delicious dish that makes use pork, liver, and vegetables such as carrot and potato.
Bicho-Bicho made of yeast dough deep-fried to golden perfection. Soft, fluffy, and coated in sugar, these Filipino twisted donuts make a great breakfast, snack or dessert. They're seriously addicting!
Sautéed Pork Sinigang with taro and vegetables.
Explore Eduardo_De Leon's 9870 photos on Flickr!
Lagerlite Beer From Reader's Digest, April 1983 issue.
THE CLAIM THAT STARTED IT ALL. Launched in 1965, Royal Tru-Orange's "Yung May Pulp Bits Syempre" campaign ran successfully for over a decade, until Mirinda dared to challenge its taste superiority promise. Yes, it was MIRINDA who fired the first salvo and it was a deadringer. Yes, MIRINDA claimed in a full page ad in the local dailies that the majority of TRU-ORANGE drinkers confessed their love, devotion and surrender to MIRINDA. THE CONTROVERSIAL MIRINDA FULL PAGE AD named its primary competitor--RTO--and pointed out its weakness in a taste challenge conducted by Consumer Pulse. 1976. Yes, the conspiracy was hatched by the Pepsi Cola Bottling Company of the Philippines, bottlers of MIRINDA; Ace Compton, the agency which handles the MIRINDA account; and Consumer Pulse, the research firm which supervised the taste test. No, TRU-ORANGE retorted. The MIRINDA ad spoke with forked tongue. And so San Miguel Corporation, producer of ROYAL TRU-ORANGE brought their case and wounded pride to the attention of the Philippine Board of Advertisers. Yes, the Philippine Board of Advertisers said, we must stop this MIRINDA aggression until MIRINDA and the gang can substantiate their claim by furnishing us the raw data of Consumer Pulse. ROYAL TRU-ORANGE RESPONSE AD. RTO came up with its own defensive print ad that encouraged consumers to conduct their own taste-test, while the case against Mirinda was ongoing at the Philippine Board of Advertising. 1976. No, Consumer Pulse volleyed. We will only show our findings to the PBA fathers only if the examination will be made in our premises. Yes, other implications arose, Ace-Compton claimed that a butter ad appeared on TV employing the same methods as MIRINDA and got away with it. So why the fuss about our ad. Yes, by supreme coincidence, the alleged inferior butter being put down was under the account of Ace Compton. Something was fishy. No, the PBA boomed. The butter as was not in anyway the same or similar to the softdrink ad. But from now on, the PBA will prohibit comparative advertising that directly and specifically mentions its competitor. Yes, the PBA also pored through the raw data of Consumer Pulse and declared it insubstantial. Yes, the MIRINDA was banned from all media. Yes, TRU-ORANGE and the whole San Miguel Corporation were about to drink champagne to their victory when… MIRINDA'S REVISED CHALLENGE AD. The direct reference to Royal Tru-Orange was dropped; instead, it was referred to as "the leading orange soft drink". It didn't matter--the damage has been done. Yes, MIRINDA came out again with another ad that complied with the PBA rules and extended their Mirinda Challenge to malignant limits. No, there’s no telling what ROYAL TRU-ORANGE will do in the next few days to get even. But it sure is getting to be a lovely advertising war. This article originally appeared on ERMITA, vol. 1, no. 9, October 1976 issue.
