Design: Gravika | Helena HauswirtLocation: PolandProject Type: ProducedClient: Think YellowProduct Launch Location: GlobalPackaging Contents: LemonadePackaging Substrate / Materials: Glass bottle, cardboardPolish lemonade with the Italian roots. Think yellow is prepared from the best, sicilian lemons acompanianed by the best Polish vodka in the alcohol version. The aim was to create a product that stands out…
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Q. How can a traditional brand attract a younger audience and expand internationally? A. By aligning the product offering with consumer needs and preferences tailored to new markets. Miraj, a trusted household name in India, aimed to launch its ready-to-eat product range internationally. The focus was on key markets like the USA, Canada, and UAE,…
