User journeys and user flows both describe processes users go through in order to accomplish their goals. While both tools are useful for planning and evaluating experience, they differ in scope, purpose, and format. https://t.co/kH6IuXBEIJ #journeymapping

User interfaces must be fast, or users will give up. (In the case of websites, they'll leave if pages download too slowly.) The exact maximum response times vary by usage circumstances, and should be either 0.1, 1.0, or 10 seconds.

“Tendency for humans to pay more attention, or give more weight to negative experiences over neutral or positive experiences. Even when negative experiences are inconsequential.” — @NNgroup #design #behavioraleconomics #ux #neuroscience #psychology #neuromarketing