Brand concept for SANDO: A Japanese fusion sandwich bar with an American touch. For the logo, I selected a friendly and bold font and tweaked it until the letters were "stuffed" together like a sandwich. Combined with Japanese characters, it creates the perfect mix between traditional and modern street food.The warm and vibrant brand colors represent a fusion of cultures.As a fan of Japan and Japanese cuisine, I was inspired to make a sando myself and experiment with the wrapping process—you can see the result on slide 6. I hope you like it! 💙 In need of a logo and brand identity for your food brand? Say hi! 👋 . . . . Fonts used: Mycena @goodtypefoundry & Gustavo @lifttype

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