If the abundance of liquor stores in Black communities of every major metropolis wasn't enough of a hint, the latest study reveals that alcohol sales

The Ogilvy & Mather advertising agency from Bangkok, Thailand created a brilliant series of print ads for LEGO, titled Build the Future, which were

These 17 cheapest ad networks - with lower CPC rates and less competition - are great alternatives to Google Ads and Facebook Ads.

En route to a purchase, customers use TV ads, websites, word of mouth, stores, loyalty programs, at different stages. Marketing must see the world as they do.

Den Luxus kann sich nicht jeder leisten: Für Bing Ads müssen Advertiser bis zu 109 Dollar pro Klick bezahlen. Die teuersten Keywords in einer Grafik vereint.

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“The Times They Are A-Changin.’ ”Bob Dylan’s title to his 1964 album right on the mark in regard to today’s book marketing strategies arena.

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As technology moves faster, customer’s patience grows thinner. A survey from UMass Amherst of 6.7 million users, showed that viewers tend to abandon online videos if they take more than 2 sec…

On average, the clickthrough rate for Facebook ads is 0.90%, conversion rate is 9.21%, cost per click is $1.72, and cost per action is $18.68. See the details by industry in this infographic.

How best to use email workflows to nurture leads and increase their conversion probability into paying customers? Let's find out!

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Numerous consumer internet businesses employ Lifetime Value formula to assess viability of their business models and marketing campaigns. The concept is rather simple: customer lifetime value (LTV)…

A comprehensive content marketing toolkit comes with numerous templates, tips, and more to create or grow a successful program – Content Marketing Institute