Ever wondered why the world's most valuable brand is so successful? Read our blog post and discover the branding secrets of Apple that will work for you.

So, despite what some people may tell you, there is no free lunch. What’s emerging is an entirely new buffet.

IPG Mediabrands, in partnership with The Wharton School at the University of Pennsylvania, has launched its inaugural D100, ranking the 100 most dynamic companies in the world using new metrics. The firm said since existing brand equity measures are "outd

(Photo credit: Wikipedia) Of all-important branding lessons markers can learn from Apple, one stands out: branding begins on the demand side of the market. In essence, consumers, their emerging needs, their wants and desires, their quest for a better life; and the binding constraints that determine their decision to buy the [...]

How we deal with complexity determines how we innovate, build organizations that compete effectively and navigate an increasingly technological marketplace.

The digital marketing scene in Malaysia is growing at a breakneck rate. With a population of about 30 million and over 67% internet penetration in the country, Malaysia has become one of the world’s leading digitally engaged markets. So how does a busines

Freddy Bharucha, chief marketing officer for Asia, will accept the award at the Spikes Asia award presentation on 18 September

We've organized a step-by-step guide, complete with photographs, to show you how to repot a fiddle leaf fig tree.

Customer Relationships - What inspires great love for a company? According to author Brian Sheehan, the following eight traits have the power to draw your customers into a deeper relationship with your company.

These days, big business is getting really big. Here is a look at the 10 companies with the biggest current market value—and a comparison of their...

The Future of Ad Agencies and Social Media

The truth is that social media marketing is a vitally important facet of an overall effort, but no replacement for sound marketing principles. Anybody who tells you different is either a fool, a charlatan or both.

This article is by Dr. Erich Joachimsthaler, founder of Vivaldi Partners, an innovation strategy and marketing firm and co-author, with David A. Aaker, of Brand Leadership and Hidden in Plain Sight. We are in the midst of a sea change of what social really means in companies. It is about [...]

In APAC, reorganisation affects Mike Amour, Vishnu Mohan and Levent Guenes.

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If you haven’t made your marketing to-do list for 2012, this should give a good head start.

I've been talking to a lot of people about the difference between transactional cause marketing and transformative cause marketing . I've concluded that I'm not being very clear on the difference and need this post as much as the people who ask me to explain it to them.

Line Chart designed by Mike | Creative Mints. Connect with them on Dribbble; the global community for designers and creative professionals.

Blue sky thinking is an important part of creative collaboration and these three technique will help your next brainstorming session to be more practical.

The vast majority are not suited for e-commerce. In the Wall Street Journal, Jeff Lanctot wrote, “The days of arbitraging media withou

In recent times, there has been much change taking place at Mondelēz. More than just its new company name change in 2012, the organisation is taking big steps to ensure it’s at the forefront of digital and innovation. Of late, it’s not been doing too shab

As parents, we intuitively recognize that teaching life skills is our responsibility. As such, we teach our children manners by constantly reminding them to use simple phrases such as “please” and “thank you.” We teach them about faith and God by reading the bible with them and praying before dinner. We teach them responsibility by […]

Polish design agency For Brands were recently commissioned to create a new visual identity for Seam, a distributor of luxury clothing brands, that would convey a sense of craftsmanship and an eye for detail. For Brands mixes classic typographic detail with contemporary customisation delivered across tactile material choices with hand finished detail, fusing urban, craft and ...

We often start most of our casual conversations with a seemingly simple question: “Hey, what’s up?” Lately, however, I’ve come to hear that question as the fuel of inspiration behind an important strategic shift now under way in our business that is driving us beyond innovation and improvement, and toward discovery and invention.