Nike Implements New Pricing Strategy That Could Seriously Affect Retailers: Allowing 25 percent discounts on merchandise year round.

H&M Facade, 2007 H&M Perforated aluminium The brief shaping this facade treatment was for a concept that would create instantly recognisable landmarks in locations across the world. Developed in collaboration with Universal Design Studio – Barber Osgerby’s architecture practice - and drawing on the studio’s extensive research into folded forms, the design is simultaneously reminiscent of pleated textiles and of glaciers and icebergs, evoking both the nature of the Swedish company’s business and its geographic origins. The site of the first implementation was originally to be a five-storey building in Hong Kong, where daylight is lost in the early evening all year round, coinciding with the peak of after-work shopping. In order to preserve visibility of the facade in these conditions, backlit perforations were introduced into the aluminium, which also served to accentuate the facade’s folded character. In the event, the first realised project was on Sunset Boulevard in Los Angeles, with the concept later evolved for flagship stores in Japan, China, Korea, India and the USA.