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Branding / Creative Direction / Graphic Design / Guidelines / Advertising / Digital

For the release of its first spread called “PATAMILKA”, Milka collaborates with Buzzman to bring back an advertising legend. A new product whose name, logo and packaging were entirely designed by Buzzman. The campaign will launch on TV, on the web and in the mouths of all French people as of 7th January. “Then the marmot wraps the chocolate in the foil”, does it ring a bell? Well, of course! It was 20 years ago, almost to the day. Milka entered the collective unconscious thanks to a cult campaign. A surprised hiker, while peeping into a cottage, discovered a marmot wrapping a chocolate bar in foil. This year, for the release of Patamilka, Milka’s spread, the marmot is back in an identical film, or almost… The same cottage lost in Swiss pastures, the same incredible machines that produce the chocolate, the same heady music, the same final replica and the same characters send us back to the fairy world of the 90’s. Although the marmots have exchanged their roles with humans: where 20 years ago, the marmot put chocolate in aluminum, today we discover a little boy putting the spread on a piece of bread. In order to recreate the old film as accurately as possible, Buzzman called on Hervé de Crécy, a multi-award-winning director, who won the 2010 animated short film award, Logorama. The challenge was also taken up by one of the best 3D specialized studios: Mathematic.