David Rudnick — Jon Rafman

Since Fiorucci was founded in 1967, the Italian brand has been worn by everyone from Marc Jacobs to Cher, Calvin Klein to Douglas Coupland. The clout of a celebrity-studded fanbase solidified the label as a by-word for cool, earning Fiorucci a flurry of pop culture name-checks from Sister Sledge’s disco classic _He’s The Greatest Dancer_ to Mark Leckey’s iconic video artwork _Fiorucci Made Me Hardcore_.