As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. The Library Marketing Toolkit provides readers with everything needed to successfully market any
The Book
Your library has no strategic marketing plan in place! What do you do? Emily from Berks County Public Library System in Pennsylvania asks for help and Angela...
Many of you are struggling to make all the print materials you need for your library on a tiny or nonexistent budget. You want your print materials to look professional but your background isn't in art. I want to help. I'm lucky to have two graphic artists on staff to help create the print materials…
Library Marketing Toolkit (Paperback). A guide that offers coverage of various elements of library marketing and branding for different sectors...
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I'm 100 percent certain that everyone who reads this blog has heard of the book, "The 7 Habits of Highly Effective People" by Stephen Covey. Written in 1989, this self-help book has sold more than 25 million copies worldwide. Covey's approach to attaining goals is to follow what he calls "true north" principles. Those principles are based…
Read 5 reviews from the world’s largest community for readers. Want to get the word out about your library in the most cost-effective way possible? You can…
Magazine on CSS, JavaScript, front-end, accessibility, UX and design. For developers, designers and front-end engineers.
Dewey Decibel is the popular podcast series from American Libraries, the magazine of the American Library Association. Each month, your host and American Libraries Associate Editor Phil Morehart will be your guide to conversations with librarians, authors, thinkers, and scholars about topics from the library world and beyond.
Archive and related resources from September 26, 2011 webinar with Tracey Jones-Grant, Kenneth Williment, and Randy Gatley on the Working Together Project and ongoing Community-Led library efforts.
Watch short intro videos about Callbox and get to know how the company works and build strong business relationship with clients across USA and Canada.
When he was a KU student, Emmy winner Chris Martin directed 2003's Library Revolutions, a parody of "The Matrix." Open the red book and see just how far the...
La Médiathèque Intercommunale Ouest Provence vient de lancer, sur l'ensemble de son territoire, sa nouvelle campagne de communication institutionnelle, avec une diffusion particulièrement intensive à l'occasion de la prochaine rentrée scolaire. Inspirée de celle de la BM de Fresnes (un grand merci à Thierry Giappiconi et à Martine Van Lierde pour leur bon exemple), cette…
Every night before bed, I watch TikTok for about 20 minutes. The videos in my "For You" feed consist of funny animals doing hilarious things, fashion and makeup (I really miss dressing up!) and books. I’m outside of the platform’s average demographic in terms of age, but I love the original and creative content. I…
Libraries are important centers of learning, professional development, and community. At your local library, you can find jobs, explore new perspectives, research new ideas and stories, and so much…
The Beginnings. A very nice article at the Metropolitan Library System (you may need to click your "refresh button" – F5 – after clicking ...
This set contains promotional marketing collaterals and signage projects for the Alachua County Library District (ACLD) in Gainesville, Florida.
