A boutique creative agency based in New York, New Zealand and London, Hardhat Design have a side range of projects under their belt. We were particularly taken by this identity for interior stylist and store owner Alex Fulton, whose work is characterised by her use of colour and forms. In accordance with these elements of her practice, Hardhat designed a fun and playful identity which utilises shapes that can be viewed in a number of different ways. We spoke to the design director Jenny Miles about their key references.