The best independent projects that BSSE students take on after completing the course have (at least) one thing in common: They are important—relevant to our students’ interests, as well as to the wider world. On this podcast, (MBA 2019) and (MBA/MPP 2011) share the findings from Maria’s research into why home health caregivers hire—and fire—employers, and what employers can do about it. To conduct this research, Maria learned how to conduct Jobs interviews at the feet of the master, Bob Moesta, and she selected Ari’s company, , as her research site because of a connection she and Ari struck up through the HBS alumni network. In a business that is entirely dependent on human capital, lowering search costs and improving employee retention are critical differentiators. For all of you seeking to improve your performance in hiring and retaining employees, listen and learn!
For those interested in learning more about the practicalities of conducting Jobs To Be Done-based consumer research, this new Disruptive Voice podcast episode highlights some recent insights from our "Why Did You Hire HBS?" / JTBD Toolbox project!
Tom Verbist, a service design team lead, explains how he helps companies define the customer’s main needs.
Jobs to Be Done is an outcome-driven approach to product development. Learn how to research and design for JTBD with templates and advice from UX experts.
“People don’t want a quarter-inch drill, they want a quarter-inch hole” – Theodore Levitt The concept of jobs to be done provides a lens through which to understand value creation. The approach looks at customer motivations in business settings. The term was made popular by business leader Clayton Christensen in his book The Innovator’s Solution,…
If Demand-Thinking answers “what Job are customers trying to get Done [& what’s holding them back?]”, we also need Supplier — Strategizing to answer “How can we help them get it Done? [& should we?]”
The Job Map turns the fundamentals of Jobs-to-be-Done thinking into an innovation practice. This framework enables companies to deconstruct a job that customers are trying to get done into specific…
Imagine if all the developers, marketers, strategists and R&D managers in your company shared a common understanding of what a need is and which customer needs are unmet. Such alignment and focus…
Since Theodor Levitt stressed the perspective of people hiring products in 2004, it has gained some traction. However, when we set out to test if we could implement JTBD at XING, we found there is…
Find essential PM software, training, templates, and articles tailored for project managers. Enhance skills and streamline workflows.
Over 90% of all innovation initiatives fail. The number one issue? Firms fail to understand the important but unmet needs of their customers. Learn a superior approach to innovation: Jobs-to-be-Done.
This ground-breaking framework helps you understand where to innovate and where to cut costs. It further helps you connect your strategy to your business objectives and your IT, thus aligning all critical business areas.
What are Jobs to be Done (JTBD) and how does the JTBD framework look like? Read all the important implications of this theory!
Discover and apply the Jobs-to-be-Done (JTBD) methodology and understand what your customers really want.
Journey Mapping – Sketchnotes by @krisztaszerovay -> https://t.co/QDYP6EZrnG <- #CX #IXD #UX #HCI #IA #UI #SXD #UCD #SEM #JTBD @Medium
How to Conduct Usability Testing Easily & Quickly by Amy Smith -> https://t.co/KRvbbGMwTs <- #CX #IXD #UX #HCI #IA #UI #SXD #UCD #SEM #JTBD @usejournal
The concept of Jobs To Be Done (JTBD) was popularised by Harvard Business Professor, Clayton Christensen (same dude behind The Innovator’s Dilemma) et al in a 2007 MIT Sloan Management Review…
This week on The Disruptive Voice, , Director of The Forum for Growth & Innovation and Senior Lecturer at Harvard Business School, is joined in the studio by and for an illuminating discussion of the “paradox of innovation” through the lens of Theory. Andrew is Chief Strategy Officer at . and an outspoken evangelist for JTBD, which was co-architected by Bob Moesta, President and CEO of the . We’re delighted to bring you this conversation on the disjunct between innovator and consumer perceptions, leveraging Jobs Theory effectively in an organization, and the role of honesty and vulnerability in JTBD interviews.
The jobs-to-be-done (JTBD) framework defines, categorizes, captures, and organizes consumer needs. The jobs-to-be-done framework is based on the premise that consumers buy products and services to get jobs done. While products tend to come and go, the consumer need to get jobs done endures indefinitely. This theory was popularized by Tony Ulwick, who also detailed his book Jobs To Be Done: Theory to Practice.
