A blog about shopper marketing, POS items, on pack promotions and online shopper promotions
IBM's Smarter Planet campaign acknowledges the importance of intelligent systems in the world today. In the retail industry, for example, consumer data aroun...
Installation in London's King's Cross Uses Google Speech Platform
These 27 advertisements may have been expensive but the creative advertising agencies behind the billboard advertisements should be proud.
페루프 빌보드Clients CLIENT (주)페루프 DATE 2013. 09 BACKGROUND 페루프는 세계 50여개국으로 금속기와를 수출하는 글로벌 강소기업이다. OBJECTIVE 불에 타지 않는 불연성 제품인 페루프 기와의 친환경적인 면을 사람들에게 알린다. IDEA 많은 사람들이 하늘 아래에서 살아간다고 믿지만 사실 하늘 이전에 사람은 지붕과 맞닿아 살아가는 존재이다. 그래서 '지붕은 가장 가까운 하늘입니다'라는 카피를 개발하게 되었고 빌보드에 지붕을 뚫어두어 지나가는 구름도, 지는 석양도 우리에겐 지붕이 될 수 있다는 메세지를 담았다.
The National Centre for Domestic Violence (NCDV) has launched an interactive billboard campaign at Euston Station to raise awareness about how people can int...
The latest Tweets from IADS48 (@IADS484): "What do you think about this type of games? https://t.co/Yi8Q41gvcZ"
The irresistible billboard
Get inspired by companies that provide customers with an excellent omni-channel experience and learn how to create one of your own.
Lexus billboard, for "the December to Remember Sales Event"
Calvin Klein #qrcode billboard
This tower installation in Porto is covered in tin cans that can be rotated to create pixellated messages like those on train station departure boards
Superb Media Placement! American Guerrilla Marketing is a guerilla marketing agency that specializes in strategic campaign activations across the country.
Is it a holy plume … or a cigarette?
inspired by old posters and information boards used in sports, moradavaga has created 'flip-it', an interactive analogical pixel screen.
Creative Advertising Campaign
Lima, Peru, gets about half an inch of rainfall per year. Yet the atmospheric humidity is around 98 percent. UTEC, the country's major university of engineering and technology, took this peculiar problem and—with help from ad agency Mayo Draftfcb—devised a unique solution: a billboard that draws moisture out of that humid air and turns it into potable drinking water. Check out the case-study video below to see how it works. The billboard wasn't just a nice gesture, either. It served as a recruitment tool to get more students to apply to the university. On a related note: Burt's Bees is capturing rain water with a billboard of its own—the same interactive board from Baldwin& that delighted Minneapolis last year with its "hydrating" coupons. In the video below, see how the ad is continuing to give back with an interesting second act as a prototype for a rain catchment system.
When Mazda asked us to feature their newest nameplate (the MX-5 RF) in an out-of-home campaign we knew we had to create something as innovative and engaging as the vehicle itself. It’s an eye-catching roadster that we knew would turn heads. With that insight in mind we hand-picked a high-traffic video wall in the heart of the financial district. We knew a complicated message wouldn’t cut it in this busy walkway, so we opted for a simple headline and counter that kept track of all the heads that turned to look at our billboard. In order for it to work we needed an innovative combination of crowd detection and facial recognition technology. First identifying when someone is in the vicinity of the board and then verifying through a number of separate algorithms to determine that a person has turned their head to towards our hidden camera within the billboard.
Ce mois-ci, le street marketing a encore touché de nombreux secteurs, de la mode à l'automobile en passant par la boisson. Et bien entendu...
