In 1994 when figure skater, Nancy Kerrigan, suffered what many thought would be a season-ending knee injury, IBM’s Director of Marketing of WW Sports and Entertainment Sponsorship Marketing, Elizabeth O’Brien, remembers huddling around an AM/FM radio with her co-workers to hear the running commentary of Kerrigan’s silver medal Olympic performance. Back then websites with live streaming services did not exist, and fans had very few opportunities to know what was happening in the sports world in real time. Today, IBM is making it possible to have everything that you’d ever want to know about sports – in the palm of your hand. And for two weeks every summer its technological advancements are on center stage during the United States Tennis Association’s (USTA) US Open Tennis Championships.
We were tasked with visually representing key moments in the US Open tennis matches for the US Open Sessions website ( http://sessions.usopen.org ). The goal was to keep it fun, and stylish but al...
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For the 2012 US Open, IBM used the same analytics that transforms business to provide fans with a unique vantage point on the competition. To demonstrate these capabilities,…
Сьогодні, 27 серпня, у Національному тенісному центрі імені Біллі-Джин Кінґ стартує останній у сезоні турнір із серії Grand Slam - Відкритий чемпіонат США . У поточному сезоні ми мали змогу спостерігати цікаву картинку. Тенісисти, немов вишикувавшись за ранжиром, вигравали головні турніри, згідно з…
IBM Watson is coming to the US Open Tennis Championships for the first time via a new cognitive concierge feature being piloted within the tournament’s official mobile apps to enhance the fan experience at the Billie Jean King National Tennis Center. The US Open mobile app Guest Services companion will pilot a Watson-enabled discovery tool that allows fans to input natural language questions and receive immediate responses about a range of tournament topics, such as transportation and directions, food and drink options, on-site services and facilities, as well as other topics. By tapping into the Natural Language API from the Watson platform, the AI-infused app will enable fans to ask questions in natural language and get the information they need to plan and navigate their tournament experience. For example, fans can ask questions like, “Where can I get a soda?” or “Where are the taxi stands?” Due to Watson’s machine learning capabilities, the app also continuously learns from previous interactions helping further refine its responses over time. Available for download, the Watson-enabled mobile apps for Apple iPad and iPhone, and Android devices are built to engage and inform US Open fans while enriching their understanding of the game – no matter where they are following the tournament. The apps also offer an interactive second screen experience for fans watching the Open on TV.In addition to integrating Watson’s cognitive capabilities into the US Open app, IBM and the USTA are tapping into other Watson services available through the IBM Bluemix hybrid cloud platform to deliver real-time analysis and insights about the tournament, including: The Watson Speech-to-Text API will "listen" to video-on-demand clips of player interviews, tournament action and automatically generate subtitles and transcripts for videos published to the US Open website and other digital platforms.The Watson Visual Recognition API will dynamically analyze every photo taken by the USTA photographers to accelerate identification of photo subjects (players and celebrities), allowing the USTA to speed publication of photos across its digital environment. “We’re thrilled to have IBM Watson come to the US Open because it places an intelligent engagement platform directly into the hands of attendees that can answer their questions and provide the most relevant information and points of interest,” said Kirsten Corio, managing director, Ticket Sales and Digital Strategy, USTA. “Each year, IBM designs, develops and delivers a compelling digital experience that enables us to engage, entertain and inform our fans in entirely new ways, while transforming how they encounter and enjoy the tournament.” IBM also has extended the real-time SlamTracker analytics technology to mobile devices for the first time at the US Open, allowing fans to quickly go beyond scores to analyze current and historical player, match and tournament data. SlamTracker delivers an unprecedented level of analysis, insight and engagement as tennis matches unfold. Also new for this year, SlamTracker will offer insights based on “pressure situations” within a match that will show the historical performance for a player when in a specific match [...]
We were tasked with visually representing key moments in the US Open tennis matches for the US Open Sessions website ( http://sessions.usopen.org ). The goal was to keep it fun, and stylish but a...
IBM tracks every stat during a US Open tennis match. We created live animations from this data and pushed them to Instagram as soon as each set ended. Getting…
