Explore pilllpat (agence eureka)'s 60665 photos on Flickr!
Explore pilllpat (agence eureka)'s 60665 photos on Flickr!
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Cat's Eye Tarot
If you’ve ever been a parent of small children (or know someone who is) you’ve probably witness the epic display that is a toddler having a tantrum. I swear it’s more traumatic for the parent than it is for the 3-yr-old. One particular time stands out for me. . .
Yet all over the internet, you'll find articles telling you to get your ideas from your competition, to recycle the viral posts of other people (hey it worked for them it'll work for you, right?). They tell you to find the influencers in your niche and...monkey see, monkey do. Because that's the best we can aspire to right? Brainless monkeys who mirror the greatness of others.
I know what you're thinking. What do you mean I can't have it all? I can hear the slightly panicked not in your voice. And see the slightly crazed look in your eye. You're practically glaring at me through the screen. Because you - like me - have been brainwashed (I'm looking at you Hollywood) into believing you CAN have it all. And even worse, you SHOULD have it all. First what does having "it" all look like? Well, it's probably a little different for everyone but I think it goes something like this.
Here's what I'm struggling with right now: finding my rhythm. Every time I think I've mastered it my life changes, the season changes, something changes and I'm trying to figure out a new rhythm. Does this happen to anyone else?
Whether you're writing a page on your site, an email or a social media post, the first thing you have to do is capture your audience's attention. Which means you need a killer hook. When I'm writing a page of copy I can't get the rest of the page out until I've nailed the hook. I'm not sure how other copywriters approach their work (there are probably 3421 ways to start a piece of copy) but for me it's all about the hook. And a great hook is often my favourite part.
Last week I spent over 12 hours driving (16 + hours over 3 days sitting in the car). My sister and I got REALLY lost. Not in the that-was-a-fun-detour kinda way but in the it’s-10PM-and-where-the-hell-are-we kinda way. We ended up 1/2 way to Sudbury before we pulled over and conceded we were fo’ sure NOT where we were supposed to be. Which got me thinking. . .
The exciting thing about a New Year is that we treat it as a New Beginning.
I have failed miserably when it comes to New Year’s Resolutions. Mostly because they were motivated by some unspoken “should”s. You should lose weight/get healthier. You should save more money/make more money. You should organize and purge all the things. The lists went on. Year after year. Trying to will myself into being…different. And if you’ve ever bought a gym membership in January you know - willpower is a finite resource. Enter last year. . .
