Hired to rationalise and rework the identity and its multiple brand signifiers, we soon realised Fred Perry had an instantly recognisable asset in its laurel wreath logo. We therefore developed a system that further simplified the identity while simultaneously amplifying the laurel wreath to result in a set of guidelines that managed all digital, printed and product branding. In addition to this we standardised print specifications for the classic shirt combinations e.g. white/ice/maroon colourway which is based on the colours of West Ham United Football Club. Photographer – Jon Gorrigan fredperry.com
The brand founded by triple Wimbledon champion Fred Perry in 1952 and adopted by generations of British subcultures ever since. The Laurel Wreath is always worn as a badge of honour.
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Boutique für Trend-Mode für Damen und Herren in der Hüxstraße in Lübeck.
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Download free Fred Perry Logo brand, emblem and icons. The place to buy classic men's and women's fashion - browse tennis, sports authentic, retro, polo's, t-shirts, shorts, skirts, trousers in style.
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