by Staci L. Smith Now, I am not claiming to be an expert. However, I have done my fair show of shows. All of them, save the last one, outside shows. Along the way, through the years, there are things I have learned, that I wish I had known years ago. I'd like to share some of them with you today. So lets start with some basics. How do I know what shows to do? Finding the right market for your jewelry isn't always easy. Unfortunately, this part is going to take some trial and error. Almost all the shows I currently do, I have found by talking to other vendors and friends. Some ended up being my yearly shows, others I dropped because they didn't work well for me. Getting information from people who have done the show helps to give you an idea of what kind of crowd a show attracts. Find out if the show is indoor, outdoor, one or two days, if you can leave your display up overnight or not, is the show all handmade or do they allow other vendors? Are people buying there or do they come for the music, or an event at the fair? All these things will factor into whether or not its a show you want to do. What if its a juried show? If its a juried show, you will need to send in pictures to apply. The applications are usually pretty easy to follow. I recommend applying early, sending good pictures, and making sure you send enough pictures to show the scope of your work. For me, that means I always exceed the number they ask for. Yet, I don't want to send them all silvery sea glass pictures and then show up with lots of rustic copper stuff. They ask to see everything you make, so send pictures that really represent the bulk of your work. Your in, now what? Now the fun begins. I could probably write a book on this. Instead, I have links below to some very informative blog posts on this subject. So I will concentrate on the general things and my tips that I wish I knew years ago. 1. Make your display stand out from the others, but make sure it matches your style. You may need to stand out in a crowd of hundreds of other vendors, and many will be other jewelry vendors. Make it comfortable for you and the customer. I recommend higher tables so customers don't have to bend down, they will shop longer this way. 2. Make your display easy to set up and tear down, and practice it beforehand. There is nothing more stressful then getting to a show and not knowing where anything is supposed to go or how you are going to set it up. Plus- you never know how the set up will go, sometimes you may get there early with the best intentions, and may not be able to get right to your spot. Every show is different, but most times, it hard to set up with everyone trying to get their car to their spot. Now, may I add here some very important show etiquette. Please drive to your spot, unload, and move your vehicle. Then come back and set up. If you have done shows, you understand. If you have not yet, you will. Seriously, its always good to use courtesy and good manners. Your neighbors can be very helpful and useful at a show, so you don't want to start out by making them mad at you. Back to easy set up and tear down. I have my set up, complete with tent, 12x12 carpet, walls, steaks, weights, jewelry and signs up in 1 hour. Tear down and load is 20 minutes. It is sooo very worth it, to invest this time prior to the show. I cannot recommend it enough. I worked LONG and HARD at making it so efficient. 3. Make sure your display is weather proof. Bring the walls for your tent in case it rains. You can use those long colorful swimming pool noodles in the corners of your tent (on the inside) to hold up the sagging part of your tent in the rain. If your tent top sags and takes on too much rain, it can collapse. (you know- pool noodles) Wind proof by using tent weights. I made my own, there are many tutorials it out there, I used PVC, cement and a handle. They loop around my top inside corner framing and then clip to themselves. I then bungee them to the leg so they don' t hang loose. Can you see them in this picture? If I can stake my tent down I do that as well. If I cannot stake my tent down, I screw the tent to large heavy pieces of wood, and then put sandbags on top of each. I covered them with pillow cases to keep them looking nice. This method held up in even heavy sea side winds. You can see in this picture below we have the sandbags and wood to weight the tent, it was too rocky to stake it down. Don't forget to thing about wind with your jewelry displays too. Those little easel displays will fly away in the slightly breeze. I also laminate my signs and tape them down. That way I don't have to make new ones over and over like I did in the beginning. And try to avoid putting prices on the signs so they will last you forever. 4. Always be prepared. Bring jewelry tools and extra beads and supplies- in case of adjustments and so you can make some jewelry if its slow. Customers love to see how you do what you do. Also bring other tools, a hammer for the stakes, bungee cords, velcro, hand clamps, shims to even out the table if you are on uneven ground, tape, ect......you get the idea, right? 5. Now for you behind the scenes......the check out area and supplies. This is my favorite. I have changed this so many times I lost count. Make sure you have a space, or another little table or tv tray designated as your checkout station. My latest checkout station is my favorite, and may be my last......and I have been through many. Its wind proof, portable and has everything I need. I can keep it packed always!!!!! Just grab and go. This is important for many reasons. First, it will speed up check out, and help you to look professional. Two, you will be able to concentrate on your customer and the sale itself, rather then looking for everything, Here is what I am currently using. Its a simple craft tote from Michaels. In this tote I carry my bags, pre-stuffed with my cards to save time. I have pens and scissors. a receipt book..... Extra price tags. little baggies (I even have separate ones with earring back in them to put the earrings in)- hand sanitizer tissue paper Tape and a calculator. I also have little thing like pins and velcro and such in there. Also, and very important, I also keep extra chains in here, along with some leather and wire chokers too. That way if someone wants to switch out a pendant, I have it. It could make a sale for you, and when you are there, you will see, every sale counts!!!!! 5. Have fun, be happy. Your attitude will come through loud and clear. Just go into your show with the mindset you will enjoy meeting people, take feedback and notes for next time, and have fun. If you are counting dollars, and wishing things were different, it will show, and could cost you sales. Stand or sit in a raised seat, be polite, talk to your customers, but don't be pushy. Talk about the designs, people will feel your passion. Some folks won't want to talk, and some may run, but in most cases, people like to talk to the artist and learn about what you do. . Links to wonderfully informative blogs on this topic. Very detailed, with pictures and links to products as well. I think you should check them out. http://www.squidoo.com/20thingfrom20years http://www.craftsreport.com/beginning-business/236-doing-craft-shows-simple-tips-to-make-your-experience-successful.html http://daskendesigns.blogspot.com/2010/05/10-tips-for-outdoor-craft-shows.html I leave you with my most recent booth shots. The first is from last fall and the second is from my first indoor show, a bead show. Two firsts for me. I keep changing little things about it, but all in all, I think I have found my set up. (see those branches that I have ribbon tied to and earring cards hanging on? For one of my first shows ever I needed displays, so I cut up tree limbs and made my own. That one came back out for the bead show) I hope I helped you with some tips, most I learned the hard way. Good luck in all your shows! Let me know if you have questions or suggestions.

Fall of 2012 marked our first experience as an art vendor, at Cooper Young Festival in Memphis, TN. Over the years, we’ve padded our resume with quite a few more shows and experimented with a LOT of trial and error on our vendor booth layout and setup. We’ve learned a lot, both from our own experiences and from looking to other vendors for inspiration. Today, we’re going to share with you our top 16 ideas for selling at art festivals, craft fairs and indie markets. These tips can be summed up into three key categories: Booth Display, Signage/Décor and—the most important—Branding. FIRST, LET'S DIVE INTO VENDOR BOOTH DISPLAY. 1. Plan out your booth space BEFORE the day of your festival. Before we set foot at an art festival, our vendor booth is completely laid out. We measure all our display pieces (shelves, tables, etc.) and configure the space to help speed up the set up time. Plus, not all shows have the same options for booth sizes (because that would just be too easy). This year, our Cooper Young booth featured a 10’ x 15’ space, while some of our holiday shows ranged from a 6’ x 8’ space to a 10’ x 20’ double booth. It helps to lay everything out beforehand to know what will or will not fit in the allotted space. Once everything is measured, we use Adobe Illustrator to plan out the booth space, with everything to scale. We print out copies to take with us during set up, as well as email a copy to ourselves in case we lose the paper copies (it happens). Here's a look at my Adobe Illustrator artboard for our most recent Cooper Young Festival vendor booth: And here is our finished vendor booth, based on that original mock up: 2. Display vertically. When potential buyers pass your vendor booth, they’re not seeing product that is flat on tables. At least some of your work needs to be in their line of sight. One way we add height to our booth display is with these adjustable white metal shelf units we found at IKEA (shop them here). The shelves are completely adjustable and IKEA sells individual shelves, so you can add to the original four included. We switch it up depending on what art we need to display at each festival or market. In the past, we've used these custom built white-washed wood displays on rollers, which our brother built for us. We love how they look in our booth, as they mimic a more retail-style setting. However, these are rather heavy and bulky to transport. Looking for something a little more transport friendly, this year we commissioned a custom white wood peg wall. The unit breaks down into four separate pieces, so it's easy and convenient for traveling. Everything hooks together via large bolts and wing nuts, with the shelves and pegs packed separately. It's also completely adjustable, as the pegs can be configured in various ways. This wall unit is great for displaying our larger 5 panel wood pieces, which serve as great eye catchers for potential buyers walking by our vendor booth. For smaller shows, we take just two of the four wall panels, usually paired with one of the white IKEA shelf units. Bonus: extra pegs are great for hanging ornaments! Clear acrylic risers are also a great way to subtly add height and levels when displaying artwork on a table. Because they're clear, they don't take away from your displayed art. We use combinations of this 5 piece set from Displays2Go. 3. Choose display colors that will make your work pop. As you can see, for our larger display pieces (shelves, walls), we incorporate as much white as possible. Because all sides of our wood art is stained in a dark finish, the white background helps it pop. We also prefer how clean the white and neutral hues look. 4. Store and display multiple art prints. We have ALL-CAPS-STRUGGLED with how to display and store our art prints, other than stuffing them in baskets for browsing. We recently discovered these gold wire baskets from IKEA that slide on perfectly to our white IKEA shelves. They are great at storing stacks of prints! To actually display the prints, we chopped up a 4” x 4” piece of lumber and sawed angled grooves down the top. We stained them to match the color of our wood art. The art prints stand up perfectly in the grooves of the wood, which we then prop up above the wire baskets. It’s easy for buyers to see the print displayed and simply pick it up from the basket underneath for purchase. 5. Use slim Christmas trees to display holiday ornaments. During our holiday shows, our Christmas ornaments are HUGE sellers. While we use our peg wall for some ornament overflow, ornaments look best hanging on an actual Christmas tree. This also better demonstrates to potential buyers how it will look on their own tree. However, for those smaller booth spaces, a full Christmas tree takes up too much valuable real estate and just isn't practical. And some of the smaller, table-top trees aren’t known for being sturdy. Because our ornaments are on the heavier side, we've had issues with the smaller trees tipping over ... especially when buyers are trying to take the ornaments off the trees to purchase. We found a great slim Christmas tree from our local At Home. It measures only 18” in diameter but can still can hold quite a few ornaments. We re-stock throughout the show to keep the tree looking full. NEXT UP, WE HAVE BOOTH SIGNAGE/DÉCOR. 6. Emphasize your business name for potential buyers with branded signage. We have our friends over at Ella Jude to thank for this easy DIY pop-out booth sign idea. For this sign, we painted a thin piece of wood white, then transferred our logo (with our image transfer process) to both sides, though we've seen others hand paint their logo. We bought two pieces of copper pipe and an elbow joint and glued them all together to form an L-shaped corner. To hang the wood sign from the copper pipe, we spray-painted loose-leaf rings to match the copper pipe. We then use clear zip ties to attach the sign to our booth or tent. We're hoping to make an even larger version this year. For additional branded signage, we bought a large white vinyl banner with grommets and designed it to include our logo, website and social media handles. We use this when we have space available. For our outdoor art shows, such as Cooper Young, we hang the banner on the back of our tent so buyers walking down the sidewalks behind the booths can see our name. 7. Tell your story with signage. We sell handmade image transfers on wood and marble tile. The most common question we receive from customers during festivals and shows is,

DIY Quick Bridal Show Booth For $100 | Photography Education *Updated February 2, 2023* I have to be upfront with you and let you know that until now, I've never had a bridal show booth or a table at an open house. The reasoning why is for another blog post, but when I found out I was having an 8 foot table all to myself at a local open house, I had FIVE DAYS to get my act together, and I came up with a full display for $100! Here's how to do it... *see updates below now that I'm

Lauren Rosenau Photography won the Bridal Showcase 2014 Best Booth Award. It was as if you were nestled in a quaint home – rather than a trade show venue.

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I have been doing art and craft shows for over 8 years now - wow I can't believe it's actually been that long! But I have been making things and selling them since I was in high school. I guess I've just had an entrepreneurial spirit ever since then. When I started out I was sewing diaper bags and selling them on Etsy

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The first time I designed a booth in a craft show it was awful, it didn’t match and I had the worst location. The next year I reviewed my booth design and made some major changes. Having the corr…

So.. I published step one of my booth upgrade last April with the intentions of moving on with step two the following week. That was about 5 months ago. Pathetic, I know.. but, hey! I've been busy; what can I say? But I do know how to stick with a topic, no matter how long it takes. So, without further ado... Art Booth Upgrade- Step Two: A New Display Canopy! When I started doing art shows in 2009, I needed a tent to use. After shopping around, I purchased one of the nicer EZ-Up tents. Not the kind with the colored top and the legs that sprawl outward from the top, but a white one with zippered walls that you can roll up and fasten at the top when you're not using them. I was so pleased with it. It even had an awning that stuck out above the front entrance. Here's a photo of the tent in action, at my very first show. Not too shabby, eh? So it wasn't the best setup ever, but it was a start. And I continued to use that tent very happily for the next two years. The only real complaint I had about it was that the roof would puddle and sag when it rained very much, and it could cause the water to drip through. But this could be fixed by using some pool noodles to prop it up at the corners. So why did I need a new tent? I found out last April. I was doing my first outdoor show of the year in Charlotte, NC, and there had been a storm overnight and through the early morning. We set up late because of the nasty weather. My husband, John, and I had just finished placing the last of the merchandise. Then, all of a sudden, a big gust of wind came along. The wind caught the underside of the EZ-Up's roof, and I saw one leg of the tent begin to lift up in the air. I immediately grabbed the leg and held it down to the ground. The gust of wind passed, but it was too late. The tent had knocked into my ProPanel display walls and sent them tumbling to the ground like dominoes. It was a horrific scene. Artwork and panels were lying everywhere, and matted prints and bookmarks were blowing down the sidewalk. Thankfully many of our neighbors came to help (Thank you, neighbors!!), and we were able to pack up and remove our things with very little damage. The Pro Panels are not very heavy, and covered in carpet, and they seemed to cushion the fall for the framed artwork, because none of the glass broke. However, we did learn a lesson. We didn't trust our EZ-Up anymore. So for the rest of the weekend John researched all the choices available, and we decided to purchase a Trimline Canopy from Flourish. It is a superior canopy to any other that I have seen, and the company was so helpful. They knew we had another show that weekend, and shipped it out right away so that we had it before our next show. Apparently they get a lot of Monday morning calls from artists who have lost their display to bad weather and feeble tents, and are happy to be the ones to the rescue. Here is a photo of the Trimline in action: The new canopy does take a lot longer to set up. It comes in pieces that you assemble, rather than a pop-up sort of design, but that 's why it's so strong. It is also made of much thicker, stronger materials, has far better zippers, and the wind/heat vents on the gable ends are really helpful. Even the awning is far better. The old one would sag, especially in the rain, but not the Trimline awning! They have tons of optional accessories, too. We chose the frosty top and awning to let more light in, and added a stay-bar kit to help stabilize the legs. You can also order extra awnings for the sides and back, and lots of other great stuff. It's all on the Flourish website at www.flourish.com. Questions? Comments? I want to hear them!! And when you're through, would you mind stopping by my facebook page and "liking" it? www.facebook.com/lposs.art Gracias, Amigos! :D

Just got back from my 3rd weekend at Newburyport's Art on Bartlett Mall. Here are a few pictures from the show. Unpacking. Minivans are the BEST. We used to have a wagon and would have to strap half the stuff on the roof like the Beverly Hillbillies. Misty morning on Frog Pond. This is my view from my tent...one of the many things I love about this show. On Sunday, the town holds canoe races where two canoe teams try to capsize one another--a raucous good time enjoyed by a huge cheering crowd all along the banks. My #1 helper (and hubby) schlepping the panels to my booth. Yes, that is a pool noodle wedged up in the corner of my tent. Can you guess why? Hint: very useful item to prevent a disaster in heavy rains--and no, it's not a flotation device for a flash flood! New for this show--I made a large "look book" with lots of interior photos with my artwork. People seem to really appreciate seeing the art in context. Also new--a side table for my book and small paintings and a cozy rug--so much better than the lumpy ground. All set up and ready to go by 10am. My famous giant poppy---it's always easy to find me at shows! "This is the happy booth!" I must of heard it a dozen times this weekend. I just love it when people share that with me. Bartlett Mall in late afternoon. The sun came out late on Sunday and just lit up the pond. That's it! I'll be doing it all again on August 25th at the Portland Sidewalk Art Show. Look for me and my giant poppy in front of the Portland Museum or Art.

June is around the corner and we are so excited for this summer season and all the design events that it is going to bring for us all! Many wonderful cities all

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This is a shot of my booth (taken with Iphone) at my last art fair. It is simple as you can see I use gridwall to hang my framed work and use wood boxes for matted prints set on tables shaped in an L. Also on the table are business cards, a guest book and some smaller framed (table top style) photos. I am looking into doing a second wall on the opposite side with gridwall as well to hang ore framed work and move my tables into a T shape in the middle or just use one in the back. I am not in a situation where I can purchase ProPannels righ now. I am also going to get a banner for the top of my tent as well as the back wall. Couple of Questions: Should I cover the gridwall with a solid fabric? Would you recommend print racks (Rhickson) or are my bins okay? I also sell photo note cared and they are in little baskets on the table. Should I get a spinning card display or are my baskets okay? Thanks John

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Fall of 2012 marked our first experience as an art vendor, at Cooper Young Festival in Memphis, TN. Over the years, we’ve padded our resume with quite a few more shows and experimented with a LOT of trial and error on our vendor booth layout and setup. We’ve learned a lot, both from our own experiences and from looking to other vendors for inspiration. Today, we’re going to share with you our top 16 ideas for selling at art festivals, craft fairs and indie markets. These tips can be summed up into three key categories: Booth Display, Signage/Décor and—the most important—Branding. FIRST, LET'S DIVE INTO VENDOR BOOTH DISPLAY. 1. Plan out your booth space BEFORE the day of your festival. Before we set foot at an art festival, our vendor booth is completely laid out. We measure all our display pieces (shelves, tables, etc.) and configure the space to help speed up the set up time. Plus, not all shows have the same options for booth sizes (because that would just be too easy). This year, our Cooper Young booth featured a 10’ x 15’ space, while some of our holiday shows ranged from a 6’ x 8’ space to a 10’ x 20’ double booth. It helps to lay everything out beforehand to know what will or will not fit in the allotted space. Once everything is measured, we use Adobe Illustrator to plan out the booth space, with everything to scale. We print out copies to take with us during set up, as well as email a copy to ourselves in case we lose the paper copies (it happens). Here's a look at my Adobe Illustrator artboard for our most recent Cooper Young Festival vendor booth: And here is our finished vendor booth, based on that original mock up: 2. Display vertically. When potential buyers pass your vendor booth, they’re not seeing product that is flat on tables. At least some of your work needs to be in their line of sight. One way we add height to our booth display is with these adjustable white metal shelf units we found at IKEA (shop them here). The shelves are completely adjustable and IKEA sells individual shelves, so you can add to the original four included. We switch it up depending on what art we need to display at each festival or market. In the past, we've used these custom built white-washed wood displays on rollers, which our brother built for us. We love how they look in our booth, as they mimic a more retail-style setting. However, these are rather heavy and bulky to transport. Looking for something a little more transport friendly, this year we commissioned a custom white wood peg wall. The unit breaks down into four separate pieces, so it's easy and convenient for traveling. Everything hooks together via large bolts and wing nuts, with the shelves and pegs packed separately. It's also completely adjustable, as the pegs can be configured in various ways. This wall unit is great for displaying our larger 5 panel wood pieces, which serve as great eye catchers for potential buyers walking by our vendor booth. For smaller shows, we take just two of the four wall panels, usually paired with one of the white IKEA shelf units. Bonus: extra pegs are great for hanging ornaments! Clear acrylic risers are also a great way to subtly add height and levels when displaying artwork on a table. Because they're clear, they don't take away from your displayed art. We use combinations of this 5 piece set from Displays2Go. 3. Choose display colors that will make your work pop. As you can see, for our larger display pieces (shelves, walls), we incorporate as much white as possible. Because all sides of our wood art is stained in a dark finish, the white background helps it pop. We also prefer how clean the white and neutral hues look. 4. Store and display multiple art prints. We have ALL-CAPS-STRUGGLED with how to display and store our art prints, other than stuffing them in baskets for browsing. We recently discovered these gold wire baskets from IKEA that slide on perfectly to our white IKEA shelves. They are great at storing stacks of prints! To actually display the prints, we chopped up a 4” x 4” piece of lumber and sawed angled grooves down the top. We stained them to match the color of our wood art. The art prints stand up perfectly in the grooves of the wood, which we then prop up above the wire baskets. It’s easy for buyers to see the print displayed and simply pick it up from the basket underneath for purchase. 5. Use slim Christmas trees to display holiday ornaments. During our holiday shows, our Christmas ornaments are HUGE sellers. While we use our peg wall for some ornament overflow, ornaments look best hanging on an actual Christmas tree. This also better demonstrates to potential buyers how it will look on their own tree. However, for those smaller booth spaces, a full Christmas tree takes up too much valuable real estate and just isn't practical. And some of the smaller, table-top trees aren’t known for being sturdy. Because our ornaments are on the heavier side, we've had issues with the smaller trees tipping over ... especially when buyers are trying to take the ornaments off the trees to purchase. We found a great slim Christmas tree from our local At Home. It measures only 18” in diameter but can still can hold quite a few ornaments. We re-stock throughout the show to keep the tree looking full. NEXT UP, WE HAVE BOOTH SIGNAGE/DÉCOR. 6. Emphasize your business name for potential buyers with branded signage. We have our friends over at Ella Jude to thank for this easy DIY pop-out booth sign idea. For this sign, we painted a thin piece of wood white, then transferred our logo (with our image transfer process) to both sides, though we've seen others hand paint their logo. We bought two pieces of copper pipe and an elbow joint and glued them all together to form an L-shaped corner. To hang the wood sign from the copper pipe, we spray-painted loose-leaf rings to match the copper pipe. We then use clear zip ties to attach the sign to our booth or tent. We're hoping to make an even larger version this year. For additional branded signage, we bought a large white vinyl banner with grommets and designed it to include our logo, website and social media handles. We use this when we have space available. For our outdoor art shows, such as Cooper Young, we hang the banner on the back of our tent so buyers walking down the sidewalks behind the booths can see our name. 7. Tell your story with signage. We sell handmade image transfers on wood and marble tile. The most common question we receive from customers during festivals and shows is,

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