Global branding firm Lippincott has partnered with chipmakers Applied Materials and Tokyo Electron to develop the new name and brand identity of Eteris - the name of the new entity that will be formed upon completion of the companies’ proposed merger. Working in both Santa Clara and Tokyo, Lippincott helped position the new company as

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Eteris™ will be focused on creating and enabling technological innovations that improve the way people live.

Novità sulle serie civili e materiali per la realizzazione di impianti elettrici civili: living now livinglight axolute white eteris