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We’re about to see Pinterest use among nonprofit organizations explode. Pinterest has a lot of potential, especially for organizations whose stories lend themselved to visual storytelling. Pinterest is a new(ish) and growing a image based social network and the newest darling of social media marketers. I’m always intrigued to see how nonprofits find creative ways to use new social media tools, but I didn’t think seriously about Pinterest’s potential for nonprofits until I read Joe Waters and Beth Kanter’s thoughts. Now I’m excited to see how cause communities embrace this emerging network to create value and mission impact. A Matter of Demographics Part of Pinterest’s potential is it’s unique demographic user-base. Joe explains the what makes Pinterest demographically unique in his recent Huffington Post piece, Why and How Causes Should Use Pinterest: “The heavy presence of women 25-44 on Pinterest is what distinguishes it from other new social media platforms, which are generally populated by men 18-24. Here's a site that already has the audience everyone wants: women and moms who make most of the household buying decisions.” Those buying decisions include donation and charitable decisions, and with women bringing in over half the income in 55% of US households, nonprofits should think about how they can engage Pinterest’s largely female audience. Pinterest Guidelines Beth explains that much of her attraction to Pinterest is due to her visual learning style and role as a content curator. Beth summarized some of the guidelines Joe shared for using Pinterest:
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