Im Wintersemester 2014/15 fand an der Bauhaus-Universität Weimar ein mehrmonatiger Workshop mit dem Titel »Dynamic Identities« statt. Sechs Projektgruppen mit Studierenden der Fakultät Gestaltung setzten sich u. a. damit auseinander was erfolgreiche Erscheinungsbilder heutzutage ausmachen, auf welchen intelligenten Konzepten diese basieren und wie man es schafft, flexibel und systembasiert zeitgenössische Identitäten zu entwickeln. Grundlage für die entstandenen Arbeiten waren zwei fiktive Briefings für realitätsnahe, regionale Kulturinstitutionen: zum einen das Kunsthaus Apolda Avantgarde und zum anderen der VDG Verlag Weimar. Die Ergebnisse präsentieren eine Bandbreite verschiedener Methoden: u. a. ein Farb- und Layoutsystem zur Gestaltung von Covern einer Buchreihe, welche sich aus dem Namen der Reihe und dem Titel des Buches ergeben; ein generatives Konzept für Ausstellungsplakate und -kataloge, welches vier den jeweiligen Künstler betreffende Parameter einbezieht; ein Logogenerator, der Wortmarken und konzentrische Layouts erzeugt. Happy Little Accidents (Tobias Dahl und Patrick Martin), die den Workshop geleitet haben, sind mit den großartigen Ergebnissen und dem interessanten Entwicklungsprozess sehr zufrieden. dynamicidentities.wordpress.com
Dynamic identities have recently become a popular choice for many contemporary identity projects, but the concept of dynamic identity has been around for decades. In 1981 Manhattan Design created a…
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2x4 featured in “Dynamic Identities: How to Create a Living Brand” by Irene van Nes “This visual book looks into design systems for living brand identities that can change in colour, pattern or shape. These identities often follow a system created by the designer but are sometimes created by data which is not controlled by. . .
French designer Paul Gacon boasts a portfolio that spans printed matter, visual identities, websites and type design, culminating in a practice which is diverse and adaptable.
Brand identity for the Multicultural Commission of New South Wales Australia. A brand identity that expresses a ‘movement’— the multi-faceted energy that is created by diverse people harmoniously living together. Blended colours come together in one swe…
Rebranding for Art School by Alyona Bandurina
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The Little Prince Museum is a museum of art and design that showcases Surrealist works from all over the world. The museum is named after The Little Prince book, by Antoine De Saint-Exupery, in honor of the book’s surrealist plot and fantastical illustrat…
Logo and bright hand painted watercolour business cards for Moscow-based brand design and advertising agency Smartheart. Opinion by Richard
Branding, Typography, Adobe CC, Apple Keynote, Fontlab Studio
Taiwan designer ken-tsai lee was nemed as the Taiwan representative of Art Director Club in 2009, he's imported ADC annual exhibition and young Guns show to Taiwan
Logo, print and stationery with bright fluorescent ink detail by graphic design studio Bond for the University of the Arts Helsinki. Opinion by Richard Baird
Nordic by Noma is a concept developed by the world's best resturant Noma located in Denmark. Noma will present an outside dinner event in each of the seven Nordic countries: Norway, Sweden, Finland, Iceland, Greenland, Faroe Islands and Denmark. The seven…
Hitalk is an innovative series of events created to share thoughts and experiences.
SOGO is the largest Japanese Style department store in Hong Kong. This year is their 30th Anniversary. We were asked to promote and celebrate their anniversary throughout the year. Our idea is to create 30 original mascot as the main feature for the whole…
RGD DesignThinkers 2015 Conference
Tony the Tiger designed by Matt Kaufenberg. Connect with them on Dribbble; the global community for designers and creative professionals.
a visual idenity based on tribal markings for 'nomads' a new international advertising agency based in amsterdam
Es un logotipo dinámico que define el carácter inquieto y multidisciplinar propios de esta compañía de danza-teatro contemporánea.
