What does a decade in business feel like? Amazing, at times frantic, exhilarating, exhausting, educational, the best fun you can have. It's hard to believe it's been ten whole years, honestly. We’ve seen a lot of change, in technology, our industry, the economy, the world. Our field continues to evolve and it’s hard to believe that when we first started Dowitcher we weren’t all carrying iPhones around with us. I like to think we’re young enough to be hip and old enough to be experienced.
A nonprofit SEO strategy can get visibility to your org. Basic SEO tacktics can be quick-fixes that have lasting effects.
Brands are becoming increasingly purpose-driven. Marketers can learn a lot from nonprofit organizations when it comes to crafting a purpose-driven brand.
Peer to peer fundraisers share passion for to your organization. On top of the feel good stuff, they are beneficial in ways that surpass financial gain.
Late January 2020, Facebook launched the Off-Facebook Activity tool, a long-awaited option to opt-out companies tracking your online habits and activities.
If you are looking to hire a marketing agency, ensure you are putting your business in good hands by having them answer these questions.
Influencer marketing for niche industries is possible and can be profitable if the newest trends in productive influencer strategy are recognized.
The common steps potential customers take before they purpose are can improve your strategy. This information is called intent data.
Do you have a suspicion your company culture needs a revamp? Here are some questions that improve your company culture and foster communication.
Things have been rolling along with your project and suddenly your agency says your latest request is out of scope. A change order can be useful for both...
Here's how to properly evaluate your fundraising efforts and generate a year-end giving report.
Your customer relations strategy can impact your business in a huge way - positively or negatively. Pick up some relationship marketing tips here!
Creating a nonprofit social toolkit will streamline crowd-sourced promotions and make the campaign process seem achievable to your audience.
The Art of Conducting a Project Debrief The debriefing stage is often one that is overlooked but trust me, after a big project, there’s nothing better than conducting some sort of retrospective. Actually, a debrief is great after a small project, a successful project, or even a not-so-successful one! I’ll admit, it can be a bit […]
The internet has made the concept of social proof even more powerful as a way to influence donor behavior. Building and increasing the visibility of your non-profit's social proof will help you to clearly showcase your value to prospective supporters.
Creative briefs document the client and agency relationship throughout the project while guiding the process. Here are important questions you'll want to address when writing your next creative brief.
How do the most creative companies market boring products? By creating a brand that adds some spice to an otherwise flavorless industry.
To generate revenue, we drive website traffic, convert traffic into leads, and then turn those leads into customers. Marketing automation is super impactful in the last two stages of that process - conversion and closure. Marketing automation is not a cure-all for your communications. It doesn't do everything for you but it is a great tool for amplifying the marketing tactics you have in place. If your marketing team is already creating valuable content and generating traffic but is simply overwhelmed with leads, then your company is ready for automation.
Take a step back and identify how going virtual can foster just as strong client relationships as in-person communications.
