How to map out what you know about your customers and find out what you need to learn about using the Persona Canvas.

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Advertising is often very difficult, but fortunately there are many different strategies to creating the perfect ad. In the age of image-based social

Paper prototyping designed by Hanna Jung. Connect with them on Dribbble; the global community for designers and creative professionals.

Our “Business Structures” class is about business itself as a language and a design medium. We experimented with reimagining the canvas. Learn more!

Email Modularity Wireframe designed by Sean Lester. Connect with them on Dribbble; the global community for designers and creative professionals.

Rapid prototyping and design thinking are great ways to tap into your creativity.

A couple of tests using the techniques of paper prototype to developer a walkthrough for the paprika mobile app.

We speak to Accent ADC, who won the pitch to create this beautiful geometric branding to celebrate iconic poet Dylan Thomas.

If you want a site that encourages users to take action and that they find a pleasure to use, I can help.

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I have the honor of knowing many talented women from my college years at Moore College of Art & Design, and one creative friend in particular has been rocking it lately - Dom Streater is a Fashion Designer, the winner of the 12th season of Project Runway, and a generally awesome person. Needless to say, I was extremely excited when she asked me to work on her brand as a fashion designer. STEP 1: CREATIVE BRIEF To get things started, I worked with Dom to put together a creative brief. This involves a series of questions I use to distill exactly what a client wants to communicate with their logo and identity. Creating a design brief is a great way to ensure you and your client are on the same page, even if you’re working with someone creative or who you know well. Through this discussion, Dom and I came to the conclusion that a hand-drawn logo would be a good approach, and would evoke her special blend of traits in her work: retro but modern, feminine but bold. STEP 2: MOODBOARD Once we had the blueprint figured out, I started with some image research. Though you may agree conceptually, you and your client may have very different ideas about how those concepts translate visually. A mood board is great step to bring to life what’s you’ve discussed - before you invest time and energy into a particular design direction. This is the inspiration board that I created for Dom’s logo, incorporating some images of her work with some of the patterns and typography styles that I had in mind: STEP 3: SKETCH, SKETCH, SKETCH! Once we decided to move ahead with this hand-drawn typography approach, I hit my sketchbook and roughed out as many potential designs as I could. I typically work in a small moleskine notebook first, then bring potential options onto larger paper and refine with tracing paper and markers. STEP 4: TWEAK, REFINE, & VECTORIZE I chose three designs that I felt were the strongest, and shared them with Dom. We decided to combine some of the different elements that we liked in each into one logotype. I did a few more versions in pencil and marker, and then brought it into the computer to vectorize in Adobe Illustrator. This is the final logo: STEP 5: REAL-LIFE APPLICATIONS Here it is in action on the business cards I designed, and a trade show sign: Hand-drawn typography can be a satisfying iterative process - from roughing out the initial concept, to finessing the subtleties of curves in Illustrator. I particularly love using it for identity projects when it’s appropriate, I think it’s a great way to communicate the personality of the individuals behind the brand. And of course, working with talented and creative people like Dom makes it all the more fun! Do you have a different route in your creative process? Let me know in the comments!

Know when, how, and why you should paper prototype. Tips, templates, and resources included. Learn all about paper prototyping.

Rachel Hinman's book The Mobile Frontier went on sale a couple of weeks ago. We present an exclusive excerpt that looks deeper at one method of mobile prototyping: tactical prototyping

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Writing a creative brief will help you frame a design problem more effectively and improve your design process. Get started with this free creative brief template PDF!

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iPhone 6 Photo MockUp Vol.1

Another mocked up view of the office space.

Pitch Pack - Kelsey KELSEY TEMPLATE RANGE Resume/CV: https://crmrkt.com/XEbgpw Business Card: https://crmrkt.com/J95R4l PowerPoint: https://crmrkt.com/D5RG4G Keynote: https://crmrkt.com/0EdO5P Social Media Pack: https://crmrkt.com/XEroBy Pitch Pack: https://crmrkt.com/9O5QMA For those looking for a professional presentation, the ‘Kelsey’ Pitch Pack for Adobe InDesign offers a beautifully minimal​ design that includes everything you need from pitching to billing a client. From your initial introduction ​to pitching your client, then presenting your ideas to finally billing, all required templates are included following the same ‘Kelsey’ style for consistency across your project. The ‘Kelsey’ Pitch pack contains the following: 1 x Proposal (20 page document) 1 x Portfolio (20 page document) 1 x Estimate 1 x Service List 1 x Project Brief 1 x Cover Letter 1 x Resume 1 x Mood Board 1 x Brand Board 1 x Invoice International A4 & US Letter sizes included Includes 490 Icons for use within your layout (Vector EPS). All artwork and text is fully customisable; edit the typography, wording, colors​ and layout. Each template uses a strong baseline/document grid which will allow you to edit or add to the layout very easily. Software Package required: Adobe InDesign CS4 or above Features: A4 Size - 210 x 297mm + bleed Letter Size - 8.5 x 11 inch + bleed Baseline / Document Grid Perfectly Aligned Typography Ready to Print, High Resolution files: just add in your details All Paragraph/Character/Object Styles organised and grouped Typographic, Clean Modern Layout Very Easy to Edit with Extensive Help File PDF included Only FREE Fonts Used Fonts Used: Mulish, available from: https://fonts.google.com/specimen/Mulish Customisation Steps: Download main ZIP file Install required fonts Start editing Save file as PDF Email / Upload or Print it on any printer Included Files: CC+ InDesign Files (INDD) CS4/5/6+ InDesign Files (IDML) 490 Free Icons (Vector EPS) PDF Preview Files for each template Extensive Help File PDF Design/Images/Mockups Used: Any design/images/mockups used are for preview purposes only and are not included in the download. For more templates, check out my portfolio: www.creativemarket.com/bilmaw

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Learn how to use design thinking to solve your team’s most challenging problems.