A Corona Tropical summer content product photography project from a self-initiated 'beach holiday' style project by Studio G.
From a cold one shared with friends on a night out, to a cozy date at a local brewery -- beer is everything. And beer photography is growing increasingly popular these days. Beer photography tends to be quite in demand for advertising and promotional gigs, especially in America and Europe. With microbreweries showing up everywhere, and bars needing to showcase their stock, learning how to photograph beer is great for your food or product photography portfolio. Here is our handy guide to photographing beer! Camera and Lens Choice for Beer Photography Most DSLRs and mirrorless cameras work great for beer photography. That's because bottles and glass are still life. Depending on whether or not your photo shoot is for print or online if it’s outdoors or indoors at a studio. Or what your client’s needs are – you will likely be able to get away with a mid-level camera. Unless the images are being blown up onto a billboard, in which case the megapixel count will matter significantly. The larger the number of megapixels, the bigger and higher quality the print will be. Some photographers have even gotten away with using point-and-shoot or compact cameras. We don’t suggest this if you want to do professional work. The camera body itself may not be as significant. But the lens will either make or break your beer photography! Generally, you will need a lens free of distortion. When you photograph a product of any kind, your key objective should be keeping it as true to life as possible. Even in editorial photography where there is more leeway on being creative, you want to ensure that your Corona shots continue to remain true to life. Usually, you’ll want to go for a standard lens. Also known as normal lenses, standard lenses produce an image that roughly matches what the human eye sees. The image looks natural to the viewer. Standard lenses have an angle of view of around 50 to 55 degrees diagonally. They are some of the easiest lenses to use. You don't have to factor in any form of distortion. When you can take a picture of something exactly as your eye sees it, the composition becomes easier as well. A very popular choice are lenses with a very wide aperture (f/2.8 or lower f-number). A shallow depth of field is also a very popular and trendy stylistic choice. You’ll find these very wide apertures with fixed millimeter lenses. A fixed lens is known to be much sharper and generally higher quality than a zoom lens. A 50mm such as the Nifty Fifty is a great choice. Lighting for Beer Photos When photographing beer for promotion, I prefer to use natural or available light. This is because the vibe I get beer drinkers is a more organic setting. Whether it's a night out with your friends at a brewery, opening a cold one while camping in the woods, or just enjoying an evening in, all of these scenarios are better expressed using an available location and available lighting. Because beer is also naturally warm in color, the warmth from natural lighting will enhance your shot. However, sometimes beer companies want a clean studio shot. If you’re finding yourself needing to use artificial light or a studio setting, keep this nifty information in mind. There are three main types of studio lights: Florescent, LED and Tungsten. I prefer a ring light or a continuous light soft box for photographing beer in an advertising setting. I like seeing the lighting as I set it up rather than having to continuously flash. You can also figure out how to eliminate reflections easier this way. If you’re looking for more than just a ring light, you’ll want an average of three soft box lights. One overhead light and two lights you can use on the side, as a minimum. My favorite shapes include squares or rectangles for lights that will hit the subject at the subject’s height level. I prefer an octagonal light for overhead arrangements. Settings for Beer Photography Much like any still life or simple candid moment, the settings you’ll want to use are fairly simple in comparison to, say, animal photography or sports. The subject isn’t moving! Focus mode: Since beer doesn’t tend to move, you can set your camera to One Shot mode instead of the usual AI Servo that I often recommend. One Shot allows you to set up your images and focus without fear of the focus shifting. ISO + Shutter Speed: Generally, you want to ensure there is as little noise as possible. Add a tripod, and you can afford to use a lower ISO number and shutter speed number to reduce noise. For editorial photography, the settings will range depending on what exactly you are shooting. With a model, you will likely keep in tune with the requirements for portrait photography! How to Photograph Cans, Bottles, and Glass Beer tends to come in three different forms, in a can, a bottle or poured into a glass. However, you prefer to enjoy your alcoholic beverage, how you photograph whatever it is poured in will change! Bottles and glass are amongst the most difficult to capture. Reflective surfaces will bounce light around in annoying ways, mess with your lighting setup, and cause reflections. You don’t want a reflection of your gear or lights as a distraction! Pay attention to reflections and prepare to move lights around a hundred ways until you find the perfect configuration. Otherwise, you’ll be sitting in the editing room removing all those pesky reflections. Generally, cans are considered easier to photograph than bottles or glass because you won’t have to fight with pesky reflections as much. Yes, cans are still generally reflective, but not to the same degree as bottles. If you’re photographing a poured drink, a lot of the appeal of beer is also its color. From dark stouts to light IPAs, ensuring that the colors of your product are true is important. Make sure that you use bulbs and flashes/strobes that have a true white light exuding from them. Usually, this is labeled as ‘photography toned bulb’. True white light will not cause any sort of color cast, such as the blue or green of a fluorescent or the orange of a warm light. The result will be more correct colors. Use the Location to Highlight Your Product The location of your advertising beer photography is dependent on your client’s desires. If they want something more lifestyle-oriented, shooting inside of a brewery or at a fun vacation destination will be your go to. If they want clean and simple lines, a studio would likely be the best bet. The key is to make sure that the location compliments the beer, but does not overpower it. Use shallow depths of field to ensure that the beer is the focus. And make sure the background does not have too many distractions in it. Lifestyle Images That Tell a Story Sell Better An effective advertising image will always tell a story within its static shot. Remember that the idea is what sells the product! Most marketers will tell you that the key to selling a product is selling the idea of the product. Whether it be tying Blue Moon to an appealing lifestyle, showcasing how much more exciting life can be with a Bud Light, or how significant some exclusive beer brands are to a specific interest – the story of the beer will sell it better than anything. As photographers, we are tasked with creating the story, the ambience, and the world in which the product will reside. As such, try to capture as much of a tale in your shot as possible. This is where your creativity and vision will really shine. Get Creative to Make Your Photos Stand Out A significant perk in photographing alcoholic beverages is the freedom to be creative. Drinking is advertised as a social endeavor, centered on fun, excitement, and having a good time. These societal norms allow photographers, marketers, and advertisers a lot more freedom for being creative with the content they produce! In order to attract beer clients, whether they be breweries or company owners, showcase your distinct voice. Don’t be afraid to let yourself shine through your work. No one wants the same image as someone else. And this can ring true with commercial photography. That being said, make sure you listen to your client’s needs, wants, and aspirations. You don't want to go too overboard. Know when moderation is necessary. Bonus Tip: How to Find Beer Photography Clients This article likely reads like an assumption that you already have a client needing some beer promotion done. But what if you’re just looking for that client? A good tip I have is to take beer photography as if you have a client and then pitch them to the owner of the company or brewery! I landed an advertising campaign with a local brewery in Los Angeles by simply taking some shots at their location and showing the owner of the brewery the final result. Being assertive and professional is the key to success. Next time you go out for a drink with your buddies, bring the camera along and snap some awesome beer photography!
A Corona Tropical summer content product photography project from a self-initiated 'beach holiday' style project by Studio G.
A Corona Tropical summer content product photography project from a self-initiated 'beach holiday' style project by Studio G.
A Corona Tropical summer content product photography project from a self-initiated 'beach holiday' style project by Studio G.
Summer days mean lush vegetation and colours that transport the minds of the wedding couple and their guests to a wonderful place. The beautiful bride in this shoot looks like a princess in white and whether getting married in Edinburgh at an enchanted castle or on the beach of a sunny resort, the brilliant colour scheme shown here evokes happiness. The beautiful blue sea that one envisions when thinking Edinburgh is not too far from the city centre. A short drive takes you to Cramond and the s
A Corona Tropical summer content product photography project from a self-initiated 'beach holiday' style project by Studio G.
Shop Lip Color Matte and other curated products on LTK, the easiest way to shop everything from your favorite creators.
A Corona Tropical summer content product photography project from a self-initiated 'beach holiday' style project by Studio G.
A Corona Tropical summer content product photography project from a self-initiated 'beach holiday' style project by Studio G.
A Corona Tropical summer content product photography project from a self-initiated 'beach holiday' style project by Studio G.
A Corona Tropical summer content product photography project from a self-initiated 'beach holiday' style project by Studio G.
One look at these amazingly beautiful images from Kate Webber Photography and you'll no doubt be swept away into paradise. The fresher-than-fresh flowers, the beyond beautiful lush landscape and th...
A Corona Tropical summer content product photography project from a self-initiated 'beach holiday' style project by Studio G.
Tropical Beach Lightroom Mobile Preset Collection This Preset Bundle contains three Minimal Lightroom preset collections. The package features a total of 6 presets for an overall value of US$20. --- **This product features** --- - Mobile and Desktop compatible - TWO Lightroom Preset collections combined in ONE Preset bundle: Maldives collection (https://crmrkt.com/P6dlvd ) and Bahamas collection (https://crmrkt.com/8r364x ) - One-click editing solution - Cohesive aesthetics of your photos on your social media, website or blog --- **This product includes** --- - 6 Original Lightroom Presets for the MOBILE Lightroom App (dng files) - 6 Lightroom Presets for Adobe Lightroom Classic CC 7.5. or 7.3 and newer (xmp files) - Detailed directions (video & pdf) for using presets with the FREE mobile Lightroom app - no subscription required! (dng files) - Additional instructions for installing the presets on your desktop version of Lightroom (xmp files) --- **Description** --- The Tropical Beach Mobile Lightroom bundle features 6 carefully crafted Lightroom presets, inspired by the gorgeous ocean blues of the Bahamas and Maldives and its vibrant turquoise and green tones. The collection of presets has been designed to bring out the intense yet warm and mellow colors of your beach vacation photos and can be used to create a refreshing design-conscious look for your Instagram, blog or personal photography. **Best for**: travel, beach and Instagram photography but also for interior and food photography. I recommend shooting with natural light in overcast weather or during the morning and evening golden hours. In addition, the presets work best on photos that are slightly underexposed. **Ideal for**: Social media enthusiasts, content creator, e-commerce shop owner, Etsy seller, blogger, web designer, hobby photographer, creative entrepreneurs or any other picture taker who wants a quick editing solution to give photos a cohesive, branded look and aesthetics. ---- **Please note** --- - All presets have been tested on various images. However, presets work differently on every photo due to different exposure and white balance and therefore exposure and white balance often times need to be adjusted. If you need any help or if you do have any questions about additional adjustments, please feel free to contact me. - Please feel free to send me images to try out the presets before purchasing. - If you have any issue downloading the presets, please let me know and I will send them to you via email within 48 hours. - This LIGHTROOM MOBILE PRESET collection was specially created for Adobe's FREE Lightroom CC mobile app. You don't need a paid Lightroom subscriptions to use it. Mobile Presets allow you to edit your photos right from your phone. My MOBILE as well as DESKTOP presets are ideal for and designed to work best on jpeg formats. --- **Requirements** --- - Compatible only with Lightroom CC mobile app. You can download "Lightroom CC" mobile for free and do NOT need a paid subscription to use it. - Full customizable, simply apply the chosen preset and adjust settings to suit. - Laptop or computer necessary to download and unzip preset package from Creative Market. - Desktop compatible xmp files only work on Adobe Lightroom Classic CC 7.5. or 7.3 and newer. - Compatible with JPEGs but also work with RAW. --- **Let’s stay in touch** --- Have feedback or suggestions? Please let me know! I’m always looking for ways to giving you the best editing and design fun. Visit my website for more products: http://inbetweendetails.com and remember to follow on Instagram for exclusive giveaways and Freebies https://www.instagram.com/inbetweendetails/ --- **Returns and Exchanges** --- This is a digital product and because it is an instant download, I can’t offer any refunds or exchanges. But I’m always happy to help with any questions or to adjust the presets so that they will suit your images.
A Corona Tropical summer content product photography project from a self-initiated 'beach holiday' style project by Studio G.
Rustic Elegance Malibu Wedding
Chances are if you are reading this article, you may be considering elopement as your perfect wedding solution, especially now during times of corona
With toka having to have surgery on his hand and not being able to play games for awhile, we decided to put the show on a short hiatus. Thank you for the emails asking what was up. You guys are awe…
Coordination | Top Event Planner Floral & Event Design | Three Petals DJ & Lighting | DJZ Productions Photography | Hanh Nguyen Photography Video | Encor Studios Ceremony & Bridal Shots | Christ Cathedral
