I hear from a lot of my clients and students that you want to be more client-focused in your copywriting. So, today I want to give you 88 client-focused words that you can start using in your copywriting that help convert!Let's hit it.

Use the simple AIDA formula to become a copywriting ninja and boost your conversions. Create winning copy for your landing and sales pages.

Well Oiled Operations™ is our weekly, no-nonsense podcast, made specifically for busy entrepreneurs looking for short and sweet advice!

Learn how to write a newsletter that drives sales, nurtures meaningful relationships with subscribers, and pushes readers to take action.

A headline can make all of the difference in conversions. These copywriting headlines will change the game for you.

Review our guide, you’re going to see that you don’t actually have to learn to write copy at the highest levels possible just to increase conversion rates.

Writing the right words can have a big impact on your earnings. Here are 5 copywriting tips for freelancers, bloggers, and side hustlers.

How to write funnel copy that converts. In this podcast espiode we're talking to Dawn Apuan about writing funnel copy and how you can do this too.

Help turn your business website visitors into customers with these 5 vital tips. With no need for a designer or developer.

Keep your readers engaged and your writing on-purpose with the five essential elements for writing strategically every time

Getting started in copywriting is hard enough without putting your success in jeopardy by making one of these five, common mistakes.

What Professional Copywriters Don’t Want You to Know About Writing Copy Welcome to my new free course How to Write Copy that Converts where I will give away my best copywriting tips (and some of my secret copywriting tactics that skyrocket conversions). Click on the thumbnails to open the lessons. Want to suggest topics for … How to Write Copy That Converts | Free Course Read More »

You’ve heard it said that storytelling is an essential element to drawing the reader into your content and driving more engagement. So how can you add this element to the blogposts you write? Can you fit a captivating story into a social media update, even one that’s 140 characters long? Here’s the great news: There’s a formula for that. Many storytellers and copywriters have tested out the best intros and segues to draw readers to a piece of content. Their copywriting formulas just plain wor

I’ve been getting a lot of questions as to what it means to be a full-time copywriter and what the heck that term even means. Let's break it down!

When Zafira Rajan decided to experiment in her business by niching down, her business exploded. If you’ve been struggling with the idea of niching down -- you know, the anxiety you feel “cutting out” an entire category (or categories!) of customers -- then this episode will have a profound impact on you. Zafira is the founder of Zafira Rajan, Inc., a branding strategy and copywriting consultancy for conscious coaches, health, wellness, and lifestyle entrepreneurs. She supports her clients in the elevation and creation of their brands through personality-driven conversion copy that brings their vision to life and impacts positive change

Here's how to write a tagline that gets attention and builds your brand — without hiring an expensive copywriter. Free tool that walks you through the 5 steps!

Follow these basic copywriting guidelines to make sure that your copy is effective.

Find out 5 ways to write emails that your subscribers actually WANT to read with our email newsletter marketing tips.

Copywriting is important because, whether in business or life, you’re always selling something! It pays (literally) to know how to do it well.

What is copywriting? What are the various types of copywriting paths to follow and how can freelance writers break into copywriting?

Learn how to build a sales page from beginner level to expert. I take you through the options available for building you MUCH NEEDED sales pages.

Here are my 10 power tips for improving your copywriting now - all designed to help copywriting be pain-free and maybe even enjoyable.

Owning an online business means writing, almost daily. This blog post is to help you help yourself with some key copywriting tools, so you never have to write from scratch again.

Want an engaged email list that generates sales? Learn about the 10 ways a welcome email series improves your list + get our tip sheet on 19 emails to send.

Mastering the art of copywriting may take years of practice, but there are a few tested tricks of the trade that any writer can benefit from. Follow these tips to craft engaging, persuasive copy.

There are the four main content types that will help you build your brand reputation, grow your community and make sales: Educate Entertain Insire Sell You need a mix of them all in your content plan. Never focus solely on sales. People want the bigger picture before they buy. They ha

You’ve heard it said that storytelling is an essential element [https://buffer.com/resources/power-of-story/] to drawing the reader into your content and driving more engagement. So how can you add this element to the blogposts you write? Can you fit a captivating story [https://buffer.com/resources/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains/] into a social media update, even one that’s 140 characters long? Here’s the great news: There’s a for

If you are looking to expand your ecommerce business, e-mail marketing is a great way to get this done.

Reaching clients and maximizing you interactions with them isn't all about graphic design. Using copywriting that attracts clients to send your message home is essential in growing your customer base.

Writing the right words can have a big impact on your earnings. Here are 5 copywriting tips for freelancers, bloggers, and side hustlers.

The use of emojis in business can be a controversial subject. It isn’t as clear cut as professional vs non-professional, feminine vs masculine – here’s why.

Are you ready to learn how to apply your new copywriting skills to your social media posts? I cover the top 4 channels (plus snapchat!) with tips for each.

If you are looking to expand your ecommerce business, e-mail marketing is a great way to get this done.

What do I post on social media?The number one question people ask when it comes to social media marketing.The interesting thing here is that there's really an endless amount of ideas for you to use

On today's episode I'm chatting with my friend Christine Blubough about all things copy! We're chatting about some juicy topics like how to speak to your ideal client (even if you haven't work with anyone YET), why niching down is a must, how to have a killer Instagram bio, how to write copy so your

Rules of writing – the globalisation of language means we can now avoid awkward, overly formal language and favour a style that appeals to our audience and achieves our writing goal – without offending the grammar police. Click through to discover 5 outdated writing rules you can ignore

You want to keep readers on your site for as long as possible and comments are a great way to keep readers engaged. There are some serious benefits to investing time and effort into your commenter attraction strategy.