I hear from a lot of my clients and students that you want to be more client-focused in your copywriting. So, today I want to give you 88 client-focused words that you can start using in your copywriting that help convert!Let's hit it.

Well Oiled Operations™ is our weekly, no-nonsense podcast, made specifically for busy entrepreneurs looking for short and sweet advice!

These 3 copywriting phrases can convert even casual website visitors into subscribers & clients. Here's how to use them to write more persuasive sales copy:

So you’ve got a course, new offering, or product up your sleeve … but don’t have the funds to work one-on-one with a creative copywriter to dream and draft up that custom sales funnel, launch sequence, and slew of Facebook ads. Here are 19 of the best formulas that copywriters like me use when piecing together copy for creative entrepreneurs.

Want to know an effective sales method? Try this traditional SPIN selling to get the attention of your prospects through an effective sales conversation.|Want to know an effective sales method? Try this traditional SPIN selling to get the attention of your prospects through an effective sales conversation.|Want to know an effective sales method? Try this traditional SPIN selling to get the attention of your prospects through an effective sales conversation.|Want to know an effective sales method? Try this traditional SPIN selling to get the attention of your prospects through an effective sales conversation.|Want to know an effective sales method? Try this traditional SPIN selling to get the attention of your prospects through an effective sales conversation.

Learn how to write a killer sales page with this guide & template. We'll show you examples of how to create content that will boost your conversions!

Learn how to write Facebook ad copy that generates sales, connects with your audience, and improves the performance of ad campaigns.

Here are my 10 power tips for improving your copywriting now - all designed to help copywriting be pain-free and maybe even enjoyable.

Writing the right words can have a big impact on your earnings. Here are 5 copywriting tips for freelancers, bloggers, and side hustlers.

Build Your Brand With Clarity and Elegance

So you’ve got a course, new offering, or product up your sleeve … but don’t have the funds to work one-on-one with a creative copywriter to dream and draft up that custom sales funnel, launch sequence, and slew of Facebook ads. Here are 19 of the best formulas that copywriters like me use when piecing together copy for creative entrepreneurs.

Use the simple AIDA formula to become a copywriting ninja and boost your conversions. Create winning copy for your landing and sales pages.

No matter what your goal may be when writing for your blog or website, it’s important to look beyond just the facts and portray your information in an engaging, appealing, and well, compelling way. So what exactly do we mean by this? Compelling copy reaches your target audience in a meaningful way.

Keep your readers engaged and your writing on-purpose with the five essential elements for writing strategically every time

How to write funnel copy that converts. In this podcast espiode we're talking to Dawn Apuan about writing funnel copy and how you can do this too.

Review our guide, you’re going to see that you don’t actually have to learn to write copy at the highest levels possible just to increase conversion rates.

Reaching clients and maximizing you interactions with them isn't all about graphic design. Using copywriting that attracts clients to send your message home is essential in growing your customer base.

What is copywriting? What are the various types of copywriting paths to follow and how can freelance writers break into copywriting?

So you’ve got a course, new offering, or product up your sleeve … but don’t have the funds to work one-on-one with a creative copywriter to dream and draft up that custom sales funnel, launch sequence, and slew of Facebook ads. Here are 19 of the best formulas that copywriters like me use when piecing together copy for creative entrepreneurs.

If you’ve ever thought of upgrading your blog, hobby, or side hustle to a successful business – now is the time! You can get the inside scoop on all the topics you’ll need to successfully brand and market your business, and products, in the courses INVENTICITY™ BRAND PLANNER and INVENTICITY™ MARKETING PLANNER. Video lessons, worksheets, … How to Increase Conversions With Concise Copywriting Read More »

Want to get your hands on some free training? This guide includes ten of the best online copywriting courses available. And not one of them will cost you a penny.

Have you ever felt like the dumbest person in the room ? I have. It's not that I’m not a smart person-- it’s more a reflection on the kinds of people I’ve been lucky enough to work with. I was recently hired to attend a workshop of technologists and entrepreneurs who were refining thei

When Zafira Rajan decided to experiment in her business by niching down, her business exploded. If you’ve been struggling with the idea of niching down -- you know, the anxiety you feel “cutting out” an entire category (or categories!) of customers -- then this episode will have a profound impact on you. Zafira is the founder of Zafira Rajan, Inc., a branding strategy and copywriting consultancy for conscious coaches, health, wellness, and lifestyle entrepreneurs. She supports her clients in the elevation and creation of their brands through personality-driven conversion copy that brings their vision to life and impacts positive change

There are the four main content types that will help you build your brand reputation, grow your community and make sales: Educate Entertain Insire Sell You need a mix of them all in your content plan. Never focus solely on sales. People want the bigger picture before they buy. They ha

Encourage customers to buy from your online store. Comprehensive training for store owners to learn how to build profits and make more eCommerce sales.

So you’ve got a course, new offering, or product up your sleeve … but don’t have the funds to work one-on-one with a creative copywriter to dream and draft up that custom sales funnel, launch sequence, and slew of Facebook ads. Here are 19 of the best formulas that copywriters like me use when piecing together copy for creative entrepreneurs.

Learn how to build a sales page from beginner level to expert. I take you through the options available for building you MUCH NEEDED sales pages.

I’ve been getting a lot of questions as to what it means to be a full-time copywriter and what the heck that term even means. Let's break it down!

Discover the Secret to Getting More People Buying from You through copywriting. Improving your copywriting can increase your sales tremendously.

FIND OUT WHAT'S HOLDING BACK YOUR BUSINESS GROWTH FREE PILLAR ASSESSMENT At optimise+grow, we specialise in guiding businesses through balancing the 7 Pillars of business success, combining digital marketing, digital systems expertise, and comprehensive business development strategies. Our goal? To optimise and grow your business in a sustainable

Getting started in copywriting is hard enough without putting your success in jeopardy by making one of these five, common mistakes.

Help turn your business website visitors into customers with these 5 vital tips. With no need for a designer or developer.

Want to know how to write copy that converts into leads and sales? Watch this video to learn simple copywriting techniques that go a long way...AND Download my FREE landing page template to learn how to build a landing page today!

Download your free guide to beginner copywriting Sign up for my weekly newsletter of blogging tips for new entrepreneurs and get this free guide as a thank you! I can teach you simple skills to improve your website and sales page writing starting right away. I’m Ready for Improved Copy By clicking this button you ... Read more

Learn the steps to creating a landing page that draws your readers in and causes them to click your links and solve their problems with your products.

Copywriting is important because, whether in business or life, you’re always selling something! It pays (literally) to know how to do it well.

Here's why you need to stop doing that - right now! And what you should be doing instead.

LinkedIn is one of the most efficient places to generate leads, but a lot of people are missing out on it. Here are some ideas how to get targeted leads.