When music and art become intertwined, a formula that helps enhance human senses through powerful chemistry. A chasmic collision of emotions creates a deeper connection between music and art. Aaron Lowell Denton is the designer who has created the hypnotic work for Leon Bridges, Tame Impala, Shintaro Sakamoto, and Khruangbin.
Founded in 2001 to help businesses and creators easily send email marketing, Mailchimp is a technology company that has always done things its own way. So they made their logo a chimpanzee named Freddie. They doubled down on their hometown of Atlanta, Georgia. They ran a viral podcast ad that mispronounced their own name. They remained wholly independent.
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Tagline, Claim, Selling Line, Letiv Motiv, Brand Idea, Slogan, Motto, Tacle y Mantra, son algunas de las palabras que muchos todavía utilizan de forma indiscriminada para hacer referencia a algunas expresiones verbales de la propuesta de valor de una Marca. Esto no sólo no ayuda a entendernos entre nosotros, sino que construye mucha confusión en nuestros clientes. No es la primera vez que un cliente pudiera preguntarse por qué la agencia de publicidad le está hablando del Claim de la Marca y la de Branding del Tagline de la Marca, o que quiera utilizar la Idea de Marca como Tagline o Claim. En su dia, y lo podéis encontrar en Branzai, ya explicamos la diferencia entre Idea de Marca (Brand Mantra) y Manifiesto Corporativo. Y hoy queríamos hacer una pequeña introducción al mundo del Tagline y el Claim, sus usos y sus sistemas de convivencia, tanto para vosotros como para vuestros clientes si alguna vez tenéis que explicarles un poco más en detalle estos conceptos complejos. TAGLINE Y CLAIM, PRIMOS LEJANOS Cuando nos enfrentamos a tener que diferenciar los dos conceptos, no fue tan sencillo como creíamos en un principio, sobre todo por el uso que le habíamos estado dando a ambas palabras de forma indiscriminada en distintos proyectos, a veces llevados por el cliente y otras veces por hacer que fuera más sencillo que nos entendieran. Si bien son conceptos similares, distan mucho de su objetivo y uso, aunque podemos hacerlos convivir, hay que ser conscientes de los diferentes modelos de convivencia. Definimos Tagline como la expresión literaria que tangibiliza una Propuesta de Valor y ayuda a reforzar el significado de la Marca. Acompaña a la Marca como aglutinador de nuestra Propuesta de Valor. El Tagline corresponde al contenido estrategico de la marca, un cambio en el mismo supone una redefinición o ajuste de la marca. Así como la redefinición de sus comportamientos actitudinales. Por lo que es un elemento estrategico a largo plazo de nuestra Marca. Mientras tanto, el Claim es la declinación en comunicación de nuestro tagline, que nos ayuda a construir ideas y significados basados en nuestra Propuesta de Valor, que se adaptan al contexto actual de la marca en cada momento. Son paraguas y aglutinadores de campañas que responde a objetivos temporales que cambian con el entorno competitivo. Esto permite a las Marcas trabajar con diferentes Claims al mismo tiempo según las necesidades, que responden a una misma Propuesta de Valor y se adaptan a cada uno de sus entornos y particularidades. Por lo que si tuviéramos que resumir esta parte, os diríamos que el Tagline pertenece a la Marca, y el Claim al entorno y momento en el que se encuentra. CONSTRUCCIÓN DE SISTEMAS DE TAGLINE-CLAIM Como hemos visto el Tagline y el Claim tienen diferentes propósitos y quedan a diferentes distancias de la marca, pero su convivencia en la mayoría de casos es totalmente necesaria. Existen varios sistemas de construcción y convivencia de taglines-claims, en función de la declinación del mismo en comunicación. Lo que nos permite construir flexibilidad o solidez de marca, según en la fase de madurez en la que nos encontremos. Definir el sistema de convivencia nos ayudará a adoptar decisiones estratégicas y tácticas que tendremos que adoptar. Vamos a ver 4 sistemas de convivencia y construcción: CONSTRUCCIÓN POLIMORFICA Cuando el tagline se transforma en diferentes claims conectados semioticamente. CONSTRUCCIÓN MIXTA Cuando el tagline convive con los diferentes claims. CONSTRUCCIÓN REFERENCIAL Cuando el claim hace referencia directa al tagline, expresándolo en otras palabras. CONSTRUCCIÓN MONOLÍTICA Cuando el tagline se convierte en un claim declinado. Es posible que ahora os hayamos liado más de lo que estabais, pero es lo que tiene intentar poner en orden algo que tiene más de 7 nombres, pero lo hemos intentado. Lo importante es que os quedéis con la idea de que el tagline pertenece a la Marca, y el Claim al entorno y el momento. Uno es el superhéroe y el otro el ayudante que aparece en el momento adecuado. En fin, colorín colorado este tagline se ha acabado.
Company Growth Infographic designed by Andrew Fisher. Connect with them on Dribbble; the global community for designers and creative professionals.
The classic Women's Jester pack received a modern update: it now has a padded laptop sleeve, simplified organization and can stand up completely unsupported. Oh, and it also has a sought-after endorsement from the American Chiropractic Association. Fit & Design: Updated front compartment simplifies organization for the user while maintaining essential features for storage such as secure-zip pockets, a tablet sleeve and a key fob Two webbing top handles allow for both a convenient opening experience as well as a perfectly balanced carry when the pack is by your side Updated, stylish front bungee system for additional storage 360-degree reflectivity enhances visibility while you're commuting The women-specific FlexVent™ suspension system features a flexible yoke built from molded shoulder straps; A padded back panel; and a lumbar panel. Huge main compartment holds all the books and binders needed for a day on campus Padded laptop sleeve protects laptop from bumps and falls Sternum strap Pack stands on its own for easy loading and unloading of essentials Two external water bottle pockets Additional Details: Dimensions: 11" X 7.88" X 16.5" (27.9 Cm X 20 Cm X 41.9 Cm) Laptop sleeve: 12.75” x 11” Volume: 1647 In³ (27 Liters) Avg Weight: 1 Lb 8 Oz (680 G) Brand : The North Face Country of Origin : Imported Style : A3VXG DSG Pro Tips Fabric : Polyester / recycled polyester / heathered polyester Web ID: 20TNOWWJSTRLXCLSSTRV
ILIT (illustratore italiano) is the magazine of illustration and Italian illustrators. Published quarterly, it is designed by Filippo La Duca with art direction by MOM Studio. The images shown here are from the March 2018 issue (year 3, number 9). See more images on illustratorei
Magu is a Brazilian restaurant that celebrates vegetarian cuisine as a spectacle of mixed flavors, not simply the absence of meat. From in-depth knowledge of ingredients, culinary culture, and gastronomic techniques, an intimate relationship between the chef, the food, and the cl
Keep oil out of your Gen 3 Toyota Tundra air intake system! ***BACKORDER ETA AUG 16TH*** These new turbocharged Toyota motors are amazing, however it's no secret that they suffer from oil control problems causing oil to blow through and coat the intercooler and charge piping, gunking up intake valves, lowering the effective octane, and generally degrading engine performance. The higher your boost levels the more apparent these problems become. The solution to this problem has finally arrived. The BMS compact Tundra double baffle oil catch can. While there are other catch cans on the market they all fall short in various areas. Some are mounted on the hot/turbo side of the motor preventing proper vapor condensation. Others utilize hoses that are too small and runs that are too long to allow proper PCV ventilation causing internal motor/ring sealing issues. Some have insufficient or no internal baffle system while others have internal baffles systems that are too restrictive. Some even bypass the PCV system all together venting crankcase gas and odor into the atmosphere. To solve these problems we designed our oil catch can kit from the ground up specifically for the turbo Toyota Tundra 3.5L application. It features 100% CNC machining with zero welding for a precision fit and long life. The can itself is guaranteed for the life of the vehicle. The hoses Gates® brand and are the exact factory PCV piping diameter maintaining the flow rate throughout the entire oil catch can system ensuring no excessive crankcase pressure buildup. The BMS OCC retains the factory's fully closed loop PCV operation preventing any PCV vapor from leaking into the atmosphere. The mounting location is selected to allow more efficient operation and retain a stealth look. Simply unscrew the base of the can or use the drain plug to safely dispose of captured oil with the rest of your used motor oil during oil changes. Made in the USA. FEATURES AND BENEFITS • Increases air intake efficiency • Promotes engine longevity • Non-clogging, No service air/oil separation double baffle• Free flow solid no restriction design• Retains factory fully closed loop PCV operation • Large intake/outlet. No tapering down.• Stealth mounting on the side of the Motor• Anodized black billet aluminum• Made in the USA & guaranteed for Life• Simply unscrew base every 2500 miles to empty• High flow to eliminate crankcase pressure caused by more restrictive designs • Large inlet and outlet • Precision CNC Machined Vehicle Fitment Tundra• 2022-Present Toyota Tundra 3.5L V6 Twin Turbo What's Included (1) BMS billet aluminum compact double baffle oil catch can with 3/8" billet hose barbs(1) BMS custom black metal bracket(2) 90º 1/2" barbed fitting(2) Heavy-duty Gates® 21" length of 1/2" hose(1) Heavy-duty Gates® 2.5" length of 1/2" hose(4) stainless steel socket head 10-32 x 3/8" bracket mounting screws(1) Hose clamp **All Burger Motorsport products are not eligible for returns and or exchanges, all sales are FINAL**"
AIRx Replacement for GeneralAire UVV5CL 5" Super Plasma Ozone Lamp Fits the GUV25403A, GUV25403 Super Plasma UV Air Purifiers. These purifiers have 2 lamps, and this is the smaller of the 2. UV-C light inhibits the growth and reproduction of germs and bacteria that circulate through a home's heating and air conditioning system. The treatment is a safe, silent, and proven way to make your home a healthier place to live. Features: 8 watt lamp - approximately 5" long Square pin base Replaces GFI # 4870 Germicidal lights use intense rays of ultraviolet light to control and kill contaminants like viruses, bacteria, yeast and mold Installed inside the HVAC duct system, it improves the air in the entire home Replace lamp annually GeneralAire® is a registered trademark of General Filters, Inc.. National Trade Supply, LLC, DiscountFilters.com and AirX are not affiliated with General Filters, Inc.. This is not a General Filters, Inc. OEM product and is not covered under any General Filters, Inc. manufacturer's warranty. Any use of the GeneralAire® brand name or model designations for this product are made solely for purposes of demonstrating compatibility.
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Coloana de dus crom cu baterie termostatata Kludi Cockpit Explorer cu un design modern.
This contemporary 2-toned plastic frame magnetic dry erase board is a perfect and functional solution for the frequent usage areas of your home, office, classroom or any commercial space. This feature-packed magnetic whiteboard is a perfect solution to keep your life organized well beyond the board's dry erase function. The whiteboard's magnetic writing surface requires minimal ongoing cleaning care to ensure the best performance and resist ink staining and ghosting. Simply use any dry erase board spray or wet dry erase board wipes after continuous use to clean the writing surface. Although all dry erase markers work well with this board, the U Brands dry erase markers provide the ultimate writing and erasability experience. A medium point black dry erase marker is included, the marker cap features a built-in eraser for convenient erasability. The board's magnetic writing surface functions as a bulletin board. Simply use any board magnets to pin all of your notes, messages, pictures, memos, calendars, reminders and more. A Pin-It cork magnet is included. You may also customize your board with U Brands Gruv snap-in frame accessories (sold separately). All U Brands Gruv accessories and marker clip can be snapped into any side of the frame to customize the board to your needs. The easy mounting system features double sided Velcro strips which are included. U Brands dry erase boards are designed from the ground up with U in mind."}},"base-catalog-308036277":{"__typename":"BaseProduct Magnetic calendar dry erase surface is highly durable, erases easily, resists staining, ghosting and duals as a bulletin board Sleek, modern silver aluminum frame creates a sturdy board feel Dry erase marker with eraser and pin-it cork magnet are included, pin-it cork magnet enables repositionable push pin use anywhere on the white board Works with all dry erase markers, try U brands dry erase markers for ultimate board performance U-Mount hassle free mounting system, double sided velcro mounting strips are included to mount on any surface
Install Instructions DESCRIPTION Introducing the Morimoto XB LED Tail Lights for 2017-2022 Ford Super Duties – the ultimate upgrade for your truck. Designed with precision and style in mind, these tail lights are compatible with all versions of the Super Duty, offering versatility and a high-end vibe. Even without the BLIS system, the XB tails fit seamlessly and are easy to install, with plug-and-play compatibility. Illuminate your path with powerful LED reverse lights and enhance your visibility with the optional XB Backup Light Boost Bar, providing an extra 2,700 lumens in reverse. The design mirrors modern OEM LED tail lights from Ford, featuring three rows of 3D light blades for brake lights and turn signals, along with an impressive parking light optic. Choose from optional smoked or red outer lenses to suit your style. Safety is paramount, and Morimoto tail lights comply with all DOT and SAE regulations for rear-facing lamps. Backed by an industry-leading five-year warranty, these Morimoto XB LED Tail Lights combine style, performance, and safety for serious truck enthusiasts. FEATURES & BENEFITS Seamless Fit: Fits 2017-2022 Ford Super Duties, OE incandescent, OE incandescent with BLIS, or OE LED with BLIS tail lights. Easy Install: Plug-and-play, using factory wiring and mounts. Enhanced Visibility: Powerful LED reverse lights with optional boost. Stylish Design: Modern 3D light blades and captivating parking light optics. Safety Certified: DOT and SAE compliant for style and safety. WHAT’S INCLUDED Tail Lights: 2x (One Pair) 17-22 Ford Super Duty XB LED Tail Lights Wiring: Plug and Play Adapter Harness (For OE incandescent trucks) BLIS Brackets: Die-cast mounts / heatsinks (BLIS modules must be swapped) WARRANTY INFORMATION This Morimoto product includes a 5 Year limited warranty, serviced and supported by the Morimoto team in Atlanta, GA.
Ripjaws S5 Series, designed for Intel Z690/Z790 Series Chipset with 12th/13th Gen Intel Core CPUs or newer Brand: G.Skill, Series: RipJaws S5, Model: F5-6000J3238F16GA2-RS5K 32GB kit containing 2 x 16GB modules, DDR5-6000, 288-Pin, CAS Latency CL32 (32-38-38-96) at 1.35V ECC: No, Dual Channel Kit, Recommended Use: High Performance or Gaming Memory Memory kits will boot at the SPD speed at default BIOS settings with compatible hardware. For memory kits with XMP, enable XMP profile in BIOS to reach the rated potential XMP overclock speed of the memory kit, subject to the use of compatible hardware. Reaching the rated XMP overclock speed and system stability will depend on the compatibility and capability of the motherboard and CPU used. G.Skill Qualified Motherboard's List: https://www.gskill.com/qvl/165/377/1649665818/F5-6000J3238F16GX2-RS5K-F5-6000J3238F16GA2-RS5K-QVL Do not mix memory kits. Memory kits are sold in matched kits that are designed to run together as a set. Mixing memory kits will result in stability issues or system failure.
