RawPawz developed a range of DIY gummies and organ powders to help dog owners give their pets the best nutrition in a fun, engaging form. The brandmark - made from bespoke lettering, is full of energy and features a wagging tail - semiotic of a happy dog. To help showcase the product’s main benefit we created a brand character ‘Norman the dog’ who changes slightly on each product variant. While Norman is static and sits center stage of every pack, the additional illustrations highlight the product’s nature and aid in pulling each pack apart.

Working alongside the print site RoomFifty, It’s Nice That curates a collection of illustrative prints from a range of our favourite creatives over the years.