The O’Reilly Data Show Podcast: Pinterest data scientist Grace Huang on lessons learned in the course of machine learning product launches.
I was asked this question recently via LinkedIn message: "What advice would you give your younger data scientist self?" The best piece of advice I honestly think I can give is this: Forget about "data science."
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Learn some of the biggest terms you need to know when it comes to AI, from algorithms to clustering to natural language processing and everything in between.
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Enterprise SEO faces different challenges than SMB SEO. If you want to see success, you'll need to create visibility for your efforts, navigate the tricky company politics, and focus on return.
To better understand the impact and opportunities of this marketing evolution, let's explore two key developments that I think will impact marketing's future.
Google AdWords has rolled out the ability to remarket search ads to those who have watched a business's YouTube videos.
This post was written by Sean Owen. Data scientists have hundreds of probability distributions from which to choose. Where to start? Data science, whatever it may be, remains a big deal. “A data scientist is better at statistics than any software engineer,” you may overhear a pundit say, at your local tech get-togethers and hackathons. The applied… Read More »Common Probability Distributions: The Data Scientist’s Crib Sheet
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Snap shares fell 4 percent and closed at a record low on Tuesday at $13.10, but it wasn't just because of the dreaded lockup expiration, which allowed some insiders to finally sell shares. Snap faced another devastating blow when it was revealed that the company won't make it into the S&P 500, a popular stock market index.
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Once you've got the basics of PPC down, how can you improve on those efforts further? Here are 7 more tips to take your PPC campaigns to the next level.
getresponse email marketing 2016 For many things in life, it seems like there’s a weather analogy. A happy disposition is often described as “sunny.” Something foreboding could be said to “cast a c…
Data visualization isn't perfect, and shouldn't be used as a magic bullet to make your data more interpretable or form the basis of all your future arguments. There are a few things you'll need to keep in mind:
I know it’s a weird way to start a blog with a negative, but there was a wave of discussion in the last few days that I think serves as a good hook for some topics on which I’ve been thinking recently. It all started with a post in the Simply Stats blog by Jeff Leek on the caveats of using deep learning in the small sample size regime. In sum, he argues that when the sample size is small (which happens a lot in the bio domain), linear models with few parameters perform better than deep nets even with a modicum of layers and hidden units.
Great news, folks. Facebook Stories, the shameless Snapchat clone that sits above the News Feed on Facebook's mobile app, is now rolling out to Facebook's
Facebook is testing a new way to "go live" on its social network - an option that was previously available by pressing the "Live" button on the Status
Get insight into how content influences the purchasing process – from the buyer’s perspective – in research from SmartBrief and Content Marketing Institute
Learn what topic modeling is, how to do it yourself, and how it can inform content creation to outperform your SEO competition – Content Marketing Institute
Learn why businesses need to use humor in their content and take one step to exercise your own comedic creativity – Content Marketing Institute
SaaS businesses benefit from creating a user engagement strategy. Learn the essential factors to increase your retention rates.
Make your content more usable and reusable, create it in chunks – Content Marketing Institute
Are you wasting time with inefficient outreach emails that get ignored? By testing three tweaks to an existing template, the folks at Directive Consulting were able to more than triple their reply rate and win more guest posting opportunities.
VP of marketing at Google Cloud shares three strategies to successfully integrate data, analytics, and machine learning for your marketing. See how this technology is fundamentally changing the way we view and interact with data.
Given competition in the retail industry, make sure your content delivers to demanding and discerning customers. Here’s how – Content Marketing Institute
No one picks up the phone and everyone gets too much email. If you want to contact people for fundraising, a political campaign or marketing, texting is the way to go. But a generic mass text is more like spam than a convincing conversation. Hustle lets you personalize every message and turn it into persuasive one-on-one dialogue.
We cover The Atlantic's new owner, Facebook's Q2 earnings, and Hearst's ecommerce bid, then share rants, raves, and more – Content Marketing Institute
Until now, any Facebook Page that posted a link could change the headline, body text and image that appeared in the News Feed preview. To combat false news without stifling responsible publications, Facebook is now starting to disable the ability of all Pages to edit the previews of the links they post in the Page composer or API, with an exemption for some original publishers.
Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land.
For statistical models, selecting those predictors is what tests the steel of data scientists. It is really challenging to lay out the steps, as for every step, they should evaluate the situation and make decisions for the next or upcoming steps. It is a completely different story when running predictive models, and if relationship among… Read More »Statistical Modeling; Selecting Predictors is a Challenge for Data Scientists
We trust artificial intelligence to drive our cars. Shouldn’t we trust them to recommend content marketing strategy? – Content Marketing Institute
Alan Martofel says Facebook ads are the “bread and butter” of his marketing strategy. “We don’t have the budget to be able to throw money out there without ensuring that we’re getting an even greater return,” says Alan, the company's founder and executive director. “Efficiency is key for us.”
How to explain content marketing to yourself, your boss, or your relatives – Content Marketing Institute
What will be the biggest changes in content marketing by 2022? Over 25 experts share their practical predictions – Content Marketing Institute
Be more strategic and boost your content marketing team’s efforts with this four-step plan – Content Marketing Institute
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Keyword research doesn’t have to be a marathon bender. A brisk 30-minute walk can provide incredible insights — insights that connect you with a wider audience on a deeper level.