A brand message is a compilation of strengths, differentiators, your value proposition, tagline, elevator pitch, a detailed understanding of your audience, storylines that resonate with your target audience, and more. Although that sound like a lot, the best messages are clear, consistent, relatable, inspiring, and compelling. They make it a no-brainer to get involved with […]
Reverse engineer your story to sell your product or service. Want to clarify your story so you can grow your business? Follow this simple framework.
Storytelling. It’s something we’ve done as humans since our earliest days. It’s part of how we learn to be good people and also how we learn about our past. It’s a loaded word, to be sure. In very recent history it’s been adopted into talking about branding. In fact, I think it’s been tossed […]
People today want to feel a connection to the brands they buy from. Maybe not every single purchase.
With a brand strategy in place, you'll be able to clearly and confidently grow a brand that is wildly successful and widely known without doubting yourself every step of the way.
This is the brand strategy process that will help you position yourself as an expert designer and strategist and help you triple your income!
Brand Foundation Series: brand messaging. How you can use a different angle to sell your services and how to make your client the hero of the story
The top business branding mistakes to avoid so you can grow your business and attract the right clients and buyers starting now.
There’s a lot of branding buzzwords floating around and it can be hard to decipher what “a brand” truly is. Here's four elements to create a brand voice.
Whenever I poll my readers, “How do I write my brand story” is the question with off-the-chart responses. Answering this question makes me giddy inside because writing your brand story requires the perfect blend of brand strategy and copywriting. [And if you’re not quite sure what a brand story actually is, make sure this post […]
Brand voice guidelines are the editorial holy grail for successful high-volume content marketing teams. Brittany Berger shows how to create them here.
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Ever wonder what the difference is between copywriting and other writing? Read this post to see what copywriting is and what it is not. Learn today!
Feeling like your brand is missing something? Getting back to brand basics that can help your brand look more polished and professional.
When it comes to good ass website copy, MUDWTR'S got it going on. Read this case study to find out the genius things they're doing.
You’re here to lead with confidence, stand in your purpose, and make an impact in the world. Let’s get to work building your business branding! Grab my free Brand Blueprint now! What you can get: nailing your brand messaging, how to grow your brand awareness, brand strategy, brand positioning strategy, business branding identity marketing, and personal branding identity tips. By learning these branding 101 / how to brand yourself, business planning marketing strategies comes easier.
Take a first step to creating an authentic, true-to-self personal brand and start your success journey with our free, easy to follow, step-by-step fillable guide that will help you uncover your potential and determine the fundaments of a powerful personal brand.
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