5 CopyWriting Principles To Write a Persuasive Copy Like Apple “The art of copywriting lies in transforming products from just another shiny product on the shelf to a beautiful object of desire and need.” Before immersing yourselves into this great learning experience – read the three copies written below: Your New Superpower For all You […]
Check out our take on great ad copy and what industry experts have to say about powerful copywriting and how big brands manage to do it right.
I love to share objective, plain-spoken advice on our blog. But there are some common website copy clichés that drive me absolutely potty.
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Truthfully, I didn’t exactly set out to undergo a substantial brand refresh this fall. But sometimes when you pursue growth, evaluate new ideas, and learn as you go, new and unanticipated pathways start to form. And I tend to curiously follow them, wherever they may lead. The Backstory Chapter 1 of The Copy Uncorked brand […]
Whenever I poll my readers, “How do I write my brand story” is the question with off-the-chart responses. Answering this question makes me giddy inside because writing your brand story requires the perfect blend of brand strategy and copywriting. [And if you’re not quite sure what a brand story actually is, make sure this post […]
Here are the SEO best-practices professional copywriters and marketers check off the list before hitting publish on new content and copy.
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Are you ever one of those people who goes on to purchase something solely based on its packaging? Or when you decide on two restaurants situated beside each other, isn’t the place with the better ambiance most often the better choice? Or even when selecting new clothes on the rack, don’t you always go for […]
I hear from a lot of my clients and students that you want to be more client-focused in your copywriting. So, today I want to give you 88 client-focused words that you can start using in your copywriting that help convert!Let's hit it.
Whether you’re writing copy for yourself, your employer, or your clients, a copy word bank is an essential, must-have resource to have on hand. Build your go-to list of brand words for faster copywriting.
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You may have noticed a couple changes around here recently. My home page, about page and work with me pages got brand spanking new copy in the past couple weeks. Here’s why I decided to give them an update. I realized when taking B-School just how vital being able to write copy that connects with
It isn’t often that I’m grateful for my emotional sensitivity (particularly when I go to the cinemas with my partner and have to be mascara-free just in case something tugs at my heartstrings). But when it comes to crafting compelling copywriting … well, let’s just say that my flaw has become a blessing in disguise. …
The Challenge Evotix, an ESG business, formerly known as SHE Software (an abbreviation of Safety, Health and Environmental Software) is fast-growing SaaS company. In its initial years of development, it had experienced rapid growth and expansion in the UK market. However, cut-through in the US was not happening at the rate or volume desired. This […]
Writing compelling, original, and authentic copy is one of the things I see business owners struggle with the most. In this comprehensive guide, I’ll show you how to elevate your copywriting to win more clients (with examples!).
Learn more about how to write copy that sells for any page on your website. This formula will help you craft an irresistible message from start to finish.
Brand Archetypes are the most powerful way to understand your brand on a personal level. Are you the Innocent Archetype? Find out with my FREE QUIZ!
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Today I'm really excited to share this interview with Kayla Hollatz, a copywriter and brand strategist who loves nothing more than crafting brand stories with soul. Copy is an incredibly important part of the designing process. In this chat with Kayla, we cover some of the basics before you even wr
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Not sure what to say on your homepage to convert readers into inquiries? Find out how to write a homepage headline that converts right here.
You spent hours (months?) pouring your blood, sweat, and more than a few tears into your website words. But how do you know if your copy is working or not? The answer isn’t as cut and dry as one might think. There are several factors to consider outside of your writing (design, site speed) but […]
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A brand message is a compilation of strengths, differentiators, your value proposition, tagline, elevator pitch, a detailed understanding of your audience, storylines that resonate with your target audience, and more. Although that sound like a lot, the best messages are clear, consistent, relatable, inspiring, and compelling. They make it a no-brainer to get involved with […]
