B2b content2conversion conference – Artofit

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B2B Content2Conversion Takeaway: Think Like A Publisher

B2B Content2Conversion Conference

The content team of tomorrow will look a lot like the publishing team of today. That was one of the key messages from the Power Panel Crafting a Killer B2B Content Strategy at the B2B Content2Conversion event hosted by Demand Gen Report. During the panel discussion, Joe Pulizzi, Founder of Content Marketing Institute (CMI), and Ann Handley, Author and Chief Content Officer of MarketingProfs, explained that B2B marketers should plan their content based on the six “W”s of journalism — who, what, when, where, why and how.
Closing our the C2C Power Panel to introduce the Killer Content Award winners. #B2BContentEvent

B2B Content2Conversion Conference

Explore G3Communications' 375 photos on Flickr!
A behind the scenes look at the Sales Enablement panel discussion. #B2BContentEvent

B2B Content2Conversion Conference

Explore G3Communications' 375 photos on Flickr!
Ann Handley discusses the different types of content available today. #B2BContentEvent

B2B Content2Conversion Conference

Explore G3Communications' 375 photos on Flickr!
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B2B Content2Conversion Conference

There's a point where marketing and editorial meet, and this photo is proof #B2BContentEvent
Ann Handley shares a quote from our friend Joe Chernov. #B2BContentEvent

B2B Content2Conversion Conference

Explore G3Communications' 375 photos on Flickr!
C2C attendees prepare for the full-day conference. #B2BContentEvent

B2B Content2Conversion Conference

Explore G3Communications' 375 photos on Flickr!
Michael Brenner of SAP discusses storytelling tactics marketers are using today. #B2BContentEvent

B2B Content2Conversion Conference

Explore G3Communications' 375 photos on Flickr!
Attendees gather around sponsor tables to learn more about content marketing best practices. #B2BContentEvent

B2B Content2Conversion Conference

Explore G3Communications' 375 photos on Flickr!
C2C Power Panels To Focus On Specific Stages Of The Buying Cycle

B2B Content2Conversion Conference

Addressing the unique needs of B2B marketers, this year's Content2Conversion (C2C) Conference will offer three Power Panels, each targeted to planning content campaigns at specific stages of the buying cycle.
Is mobile on your mind? Christina CK Kerley tells marketers to re-imagine B2B marketing content through mobile tools. #B2BContentEvent

B2B Content2Conversion Conference

Explore G3Communications' 375 photos on Flickr!
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Our attendees enjoying the show. #B2BContentEvent

B2B Content2Conversion Conference

Explore G3Communications' 375 photos on Flickr!
The key to using video is figuring out how to survive the rest of that video strategy, says Michael Kolowich of KnowledgeVision. #B2BContentEvent

B2B Content2Conversion Conference

Explore G3Communications' 375 photos on Flickr!
Andrew Gaffney and Ann Handley pay close attention to Joe Pulizzi during the C2C Power Panel. #B2BContentEvent

B2B Content2Conversion Conference

Explore G3Communications' 375 photos on Flickr!
You have to think of it through the entire spectrum, says Tim Riesterer of Corporate Visions. #B2BContentEvent

B2B Content2Conversion Conference

Explore G3Communications' 375 photos on Flickr!
Jeff Fuhriman of Adobe refers to Milton Parker as an example of great customer service. #B2BContentEvent

B2B Content2Conversion Conference

Explore G3Communications' 375 photos on Flickr!
Joe Pulizzi defines #contentmarketing for #B2B folks. #B2BContentEvent

B2B Content2Conversion Conference

Explore G3Communications' 375 photos on Flickr!
Break-out sessions kept our attendees alert and ready to converse! #B2BContentEvent

B2B Content2Conversion Conference

Explore G3Communications' 375 photos on Flickr!
Christine Elliott of Crowe Horwath accepts the Killer Content Award for Best Nurturing Campaign. #B2BContentEvent

B2B Content2Conversion Conference

Explore G3Communications' 375 photos on Flickr!
B2B Content2Conversion Takeaway: Great Content Requires Empathy

Content Marketing

B2B buyers not only have to connect with buyers through engaging content, but they have to anticipate their future needs. That was one of the key points made by Lee Odden, CEO and Founder of TopRank Online Marketing in a session at the B2B Content2Conversion Conference hosted by Demand Gen Report. “Empathize with that customer journey and anticipate, maybe through search, what they're interested and what they're looking for,” he said. “Visual media is clearly something that is resonating with a lot of people.”