What are blue and red ocean strategies and how they differ? Learn more about the characteristics, challenges, and opportunities of these strategies on the examples of world-known SaaS products.
It happened. Your mobile application is in the app store; tens of thousands of people downloaded it, use it every day, and recommend it to their friends. Downloads hit 1 million. You release a second…
Previously, we talked about Dr. Robert Cialdini’s six principles of persuasion, which he describes in his book Influence: The Psychology of Persuasion. The book was written over thirty years ago. But it remains one of the most prominent resources on the subject, having influenced generations of marketers including those currently in the biz. Cialdini’s work hasn’t stopped there, though. […]
Scientists at Stockholm University extracted DNA from ancient human remains found at Kumtepe in Anatolia, northwest Turkey, and found they matched genes from early European farmers.
