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Public relations is a crucial aspect of any business’s success or failure. In essence, PR is like marketing, but it is essentially the marketing of the business itself, rather than the products or services that the company has to offer consumers. However, PR has a number of practical applications that can improve your business or
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Take the direct approach, but don’t be a pest. Most of all, make sure you have news that someone would think was worth reporting. For a startup such as my own at SpareFoot, media coverage is golden. Earned media coverage—stories in newspapers, on TV stations, on blogs—carries a little more weight than paid media (which, […]
Contacting journalists to remind them of your pitches and gauge their interest can pay off with coveted media coverage. Follow these tips to make sure your efforts are effective. This article originally appeared on PR Daily in September of 2017 In recent years, phone pitches have fallen by the wayside as journalists and PR pros […]
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1. Create a Media Page – If you don’t yet have a media page on your website, go add one now! This demonstrates that you are an experienced authority in your field. Your page should include the following: A list of topics that you are able to discuss. (I.E. Stephanie Chandler is available as a source for interviews on internet marketing, book publishing, social media, etc...) One or more professional, high resolution photos of you.
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