One of the most iconic and popular ad campaigns of all time – the subject of a new book, Think Small: The Story of the World’s Greatest Ad. From a 1968 interview with designer Helmut Krone: Krone: […] The only thing different about [the Volkswagen ad layout] was its

A visual directory celebrating some of the finest conceptual copywriters and their craft. This means possessing the ability to do more than simply string words together, as people, products and platforms have all evolved. Sometimes the solve needs words, and sometimes a visual does the trick. As you'll see below. Many

Marketers have discovered the power of Insane Honesty, taking your worst attributes and putting them in the spotlight. Counter-intuitive. But effective.

50 ejemplos de tipografía minimalista que te dejarán con la boca abierta por la calidad con la que se han realizado