「受験の武器は、たくさんあったほうがいい。」明治 チョコレート効果 日経新聞2017年1月28日朝刊 現在入試期間まっただ中の受験生。自分が大学を受験したのがもう7年前だと考えると、早すぎるという思いと同時に感慨深いものがあります。 この時期は受験生向けのビジネスも多発します。単なる語呂合わせ・ゲン担ぎのものから、科学的なものまで。中でも受験生にとって、科学的な武器の方のひとつでしょう。 「受験の武器は、たくさんあったほうがいい。」というコピー。入試を直前に控え、藁にもすがる思いの受験生の心を捉えているだけでなく、日経新聞を実際に読むであろう親世代にも響くように構成されているように思います。私…
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Copywriting what is copywriting? It's text that persuades and gets the reader to take action: ad copy, direct response copywriting, market collateral, online copy.
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Good copywriting hooks readers, appeals to emotion, loads up on social proof, differentiates, and more. Bad copywriting just explains features and boring benefits. Write good copy, and you'll convert more. A lot more.
A clear example of what seperates copy that converts and copy that doesn’t.
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Don't write to a large group. Write to just one person. Word it like a personal letter or a conversation. That's what the best copywriting looks like.
Specificity sells.
Use this copywriting hook for sales pages, ads, and pieces of content. It's a good one.
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