There are myriad ways to integrate user-centered thinking into the creative process of UX design, and personas are one of the most effective ways to empathize with and analyze users. This final part of the series will explain an effective method of creating a persona. There is no one right way to develop one, but the method Shlomo Goltz will share here is based on processes developed, field-tested and refined over the years at the interaction design agency Cooper. This process follows a logical order that begins with knowing nothing about users and ends with a refined perspective of users that can be shared with others.